Season 1 Episode 42
In this short holiday episode of "Ask Us Anything", Jay and Kristin Nagel tackle a work question about proving the effectiveness of email marketing and a lighthearted question about whether there's a…
Published on 2 years ago
Season 1 Episode 41
In this short episode, Jay and Kristin discuss some interesting news and happenings from the past week, including SmileDirectClub going out of business, Meta's Threads app expanding into the EU, and…
Published on 2 years ago
Season 1 Episode 40
In this episode of his podcast, host Jay Schwedelson discusses the importance of email preheaders. He defines what preheaders are, common mistakes marketers make with them, and best practices for lev…
Published on 2 years ago
Season 1 Episode 39
In this short midweek podcast episode, host Jay Schwedelson tackles a work question about deciding when to redo your company's email newsletter program. Tune in to find out if it's time for a redo of…
Published on 2 years ago
Season 1 Episode 38
In this episode, host Jay Schwedelson explores the significant impact of time in the marketing sphere. Discover how the value people place on their time influences their decision-making process and l…
Published on 2 years ago
Episode 37
In this episode of Do This Not That, Jay chats with Ashley Faus, Head of Lifecycle Marketing at Atlassian, about the importance of capturing intent and using explicit CTAs in B2B marketing. They disc…
Published on 2 years ago
Season 1 Episode 36
In this short episode of "Do This, NOT That", host Jay Schwedelson first answers a work-related question. He shares valuable advice on enhancing your LinkedIn feed experience. Discover how to avoid r…
Published on 2 years ago
Season 1 Episode 35
In this episode of "Do This, NOT That.", host Jay Schwedelson talks about how to grow your email list using contact capture forms (also known as popups). He makes the argument that while some people …
Published on 2 years ago
Season 1 Episode 34
In this short episode of "Do This, Not That", host Jay Schwedelson and producer Kristen Nagle answer one work-related question and one ridiculous question submitted by listeners. They discuss when yo…
Published on 2 years ago
Season 1 Episode 33
In this podcast episode, Jay discusses key marketing strategies and trends for December, including changes coming to Gmail that marketers need to be aware of. He also shares best practices for B2B an…
Published on 2 years ago
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