Podcast Episodes
Back to SearchKanye West's Superbowl Ad ROAS Is Shocking
Season 1 Episode 235
E235: You might hate Kanye West, but it's hard to deny his impressive ROAS for his $7 million Superbowl Ad. Pretty wild marketing story.
See the post…
2 years, 5 months ago
Easy Newsletter SEO Changes That Are Always Overlooked
Season 1 Episode 234
E234: People with newsletters never think about these 5-minute SEO changes.
With a few changes myself, I have my newsletter showing #2 for Growth Hac…
2 years, 5 months ago
The Overlooked Mistake That Drags Down Content Performance
Season 1 Episode 233
E233: The overlooked mistake that drags down content performance.
Look at your hook. Ask yourself if it's negative. If it's not, turn it negative.
Ne…
2 years, 5 months ago
Reviving Bungie's Legendary Halo Ad Campaigns for Our Brands
Season 1 Episode 232
E232: You don't see marketing like this anymore.
Bungie's Halo marketing campaigns almost 15 years ago were some of the greatest ad campaigns ever.
H…
2 years, 5 months ago
Apple's Competitors as Opportunities Strategy
Season 1 Episode 231
E231: Learned a ton from Apple's response to IBM challenging them in 1981. Apple welcomed them and gave them praise. This boosted Apple's credibility…
2 years, 5 months ago
How We Got a Four Month Old YouTube Channel Onto the Front Page of The Verge in 2014
Season 1 Episode 230
E230: How we got a 4-month-old YouTube channel where we cut things in half with spoons onto the front page of The Verge in 2014. Lesson: consistency …
2 years, 5 months ago
Kodak's Bankruptcy and What I Learned | The Infinite Game by Simon Sinek
Season 1 Episode 229
E229: Even though I talk nonstop about growth hacks, my overall outlook on business and marketing can be summarized by Simon Sinek's story of Kodak i…
2 years, 5 months ago
How Ryan Holiday's Trading up the Chain Is Done in 2024
Season 1 Episode 228
E228: The dark way Ryan Holiday's "Trading Up The Chain" is done in 2024.
You make a salacious post on 4chan and fake engagement with different IP ad…
2 years, 5 months ago
My Friend Is Growing by 1,500 IG Followers Daily and I'm Copying Him
Season 1 Episode 227
E227: Exciting results I'm seeing from starting a niche Instagram page to promote my startup, https://reverb.chat/.
This is modeled off a friend who …
2 years, 5 months ago
OpenAI's Sora: Text-To-Video and Its Consequences and Opportunities
Season 1 Episode 226
E226: Sora.
How Sam Altman is taking the edge off OpenAI's new text-to-video announcement.
The consequences of Sora. And the future of it.
https://op…
2 years, 5 months ago