Episode Details

E297: The invention nobody wanted that became one of the top-selling office products of all time.

This story has everything:
- Complete perseverance. It took 12 years for this to be successful.
- Spinning in marketing. The ideal use case was right under the inventors' noses.
- Multiple tries with marketing before dominating. And valuable marketing lessons learned.

People think if they are not successful immediately, they should give up. The story of Post-it Notes shows why that is not true. Legendary.

#entrepreneurship #marketing #business #buildinpublic

The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/