Podcast Episodes
Back to SearchWhy "Easy SEO" Beats Fancy SEO (And Always Has)
Season 1 Episode 914
E914: Cody See joins the show.
We break down why simple, fundamentals-driven SEO consistently outperforms complicated, "advanced" tactics - and why t…
9 months, 2 weeks ago
Stop Guessing SEO: How to Let Google Tell You What to Rank For
Season 1 Episode 913
E913: Practical, repeatable ways to use Google Search Console to make better SEO decisions without guessing.
Instead of relying on assumptions, third…
9 months, 2 weeks ago
How Perplexity Ranks Content (And What LLMs Really Care About)
Season 1 Episode 912
E912: New research explains how Perplexity evaluates, ranks, and even discards content. If you want your content to be shown, cited, or recommended b…
9 months, 2 weeks ago
Google Says This Is the #1 SEO Rule Most People Ignore
Season 1 Episode 911
E911: I break down what Google's John Mueller has repeatedly said is the most important rule in SEO: consistency. Not shortcuts. Not trends. Just con…
9 months, 3 weeks ago
How ChatGPT Actually Works (and How to Get Your Content Shown in AI Answers)
Season 1 Episode 910
E910: How ChatGPT and other large language models actually generate answers, based on widely shared research on how AI systems use search, training d…
9 months, 3 weeks ago
Why AI Garbage Content Ranks in Google
Season 1 Episode 909
E909: When you search Google today, you'll often see obviously AI-generated, low-quality content ranking in the top results - sometimes even from big…
9 months, 3 weeks ago
Vibe Coding for SEO: Building Rankable Apps, Tools, and Revenue in Minutes
Season 1 Episode 908
E908: We break down how SEOs are using vibe coding and AI development tools to build rankable web apps, calculators, and tools that generate organic …
9 months, 3 weeks ago
How One Blog a Week Took a Local Dentist to 130,000 Monthly Visits
Season 1 Episode 907
E907: An SEO copywriter quietly helped a single local dental office grow from almost zero traffic to 130,000 monthly organic visits - using nothing m…
9 months, 3 weeks ago
Google Wasn't Lying: What the Google API Leak Really Revealed About SEO
Season 1 Episode 906
E906: I sit down with Shaun Anderson (Hobo Web), one of the most respected SEOs in the industry - someone who has been working in search since the ea…
9 months, 3 weeks ago
$24K In → $2.8M Out: The Local SEO Strategy That Actually Works
Season 1 Episode 905
E905: An auto repair shop paid $24,000 for SEO.
In 11 months, they generated $2.8 million in revenue.
This is exactly how that happened and why most …
9 months, 3 weeks ago