Podcast Episodes
Back to SearchSEO Experiments That Prove Everyone Wrong - Google Leaks, AI Myths & Ranking Signals (Mark Williams-Cook)
Season 1 Episode 961
E961: I sit down with Mark Williams-Cook to break down what actually drives rankings today and what most of the industry gets wrong.
We talk about re…
7 months, 4 weeks ago
The AI PR Hack: Get Backlinks from 33,000 Journalists
Season 1 Episode 961
E960: Brett Farmiloe returns to share his screen, breaking down a new AI feature from Featured and Help A Reporter Out (HARO) that helps you find and…
7 months, 4 weeks ago
Content Refresh vs. New Content: The SEO Debate That Actually Grows Traffic
Season 1 Episode 959
E959: When traffic dips or stalls, should you refresh old content or publish something new?
The answer isn't simple - and the SEO community is divide…
8 months ago
4 Backlink Opportunities Working in 2026 (Including a Forgotten SEO Trick)
Season 1 Episode 958
E958: I break down four backlink opportunities that are working right now in 2026. These are practical, repeatable strategies you can use whether you…
8 months ago
How to Use Bing's AI Performance Data to Get More LLM Citations
Season 1 Episode 957
E957: We break down Bing Webmaster Tools' new AI Performance report and explain how to use grounding query data to increase your visibility in large …
8 months ago
Do LLMs Actually Use Schema? The Duck Test That Broke SEO
Season 1 Episode 956
E956: Do large language models actually use schema the way SEOs think they do?
A recent test by Mark Williams-Cook set out to answer that question. H…
8 months ago
The "More Content" Lie That's Destroying Your SEO (Shopify Example)
Season 1 Episode 955
E955: For years, SEO advice has repeated the same idea: publish more content, rank for more keywords, get more traffic.
That model is breaking.
I sit…
8 months ago
Unconfirmed Google Update Wiping Out Top of Funnel Sites (Here's What's Surviving)
Season 1 Episode 954
E954: We may be in the middle of another Google algorithm update - and for some sites, the impact has been severe.
From February 5th to February 7th,…
8 months ago
Your SEO Titles Are Lying to Visitors (Here's How to Fix It)
Season 1 Episode 953
E953: I break down a very common mistake I see when people use my SEO page title formula - and why it quietly hurts conversions.
You can write a grea…
8 months ago
Creating Research Report Linkable Assets That Journalists Actually Share
Season 1 Episode 952
E952: I break down how to create research report linkable assets that journalists want to share - without needing proprietary data, expensive surveys…
8 months, 1 week ago