Podcast Episodes
Back to SearchMost SEO Copywriting Is Killing Your Rankings (And Costing You Sales)
Season 1 Episode 1051
E1051: Most SEO copywriting is written for algorithms instead of searchers.
That creates two problems:
1. Pages convert poorly
2. Rankings slowly dec…
4 months, 2 weeks ago
The Death of Clicks? Rand Fishkin on Brand, AI & the Future of Marketing
Season 1 Episode 1050
E1050: Rand Fishkin returns to the show to talk about what is actually changing in marketing right now.
Search traffic is shrinking. AI answers are r…
4 months, 2 weeks ago
The Fastest Way to Get SEO Results: Slow Is Smooth, Smooth Is Fast
Season 1 Episode 1049
E1049: One of the most common SEO mistakes is trying to do too much too fast.
In this episode, I break down why rushing SEO usually creates more prob…
4 months, 2 weeks ago
How to Get Backlinks for a Brand New Website (Even With Zero Authority)
Season 1 Episode 1048
E1048: How do you get backlinks when your website is brand new and has almost no authority?
We break down a real question from a founder who launched…
4 months, 3 weeks ago
Google Says GEO Doesn't Exist… Here's What They're Not Telling You
Season 1 Episode 1048
E1047: Google just released official guidance on how to show up in generative AI search features like AI Overviews and AI Mode.
And according to the…
4 months, 3 weeks ago
Image SEO Secrets: 241,000 Impressions from Optimizing Alt Text
Season 1 Episode 1046
E1046: Most websites ignore image SEO.
They upload files named IMG_9283.jpg.
They leave alt text blank.
They use stock images with no context.
Then…
4 months, 3 weeks ago
Managing 90 SEOs: What Actually Scales (And What Breaks)
Season 1 Episode 1045
E1045: This is what it takes to carry the responsibility of managing 90 SEOs AT THE SAME TIME.
I sit down with Travis Tallent, former Managing Direct…
4 months, 3 weeks ago
Why Smart SEOs Don't Use the Same Brand Message Everywhere
Season 1 Episode 1044
E1044: Most companies use the exact same brand description everywhere online.
Same wording. Same positioning. Same messaging.
That is a mistake if yo…
4 months, 3 weeks ago
Schema Doesn't Boost AI Citations (New Ahrefs Study)
Season 1 Episode 1043
E1043: Walking through a brand new study from Ahrefs that tested one of the most repeated claims in SEO: "Add schema to get cited more by AI."
The da…
4 months, 3 weeks ago
22 Claude Prompts That Can Rank Any Local Business (Free Stack)
Season 1 Episode 1042
E1042: Breaking down the exact 22 Claude Cowork prompts used by a 40-person SEO agency every day to rank local businesses faster.
Sarvesh Shrivastava…
4 months, 3 weeks ago