Podcast Episodes

The Cats.txt SEO Hoax That Fooled AI (And What It Reveals About LLMs)

Season 1 Episode 1061

E1061: Breaking down one of the most interesting SEO experiments in recent memory: the Cats.txt hoax created by Mark Williams-Cook.

He invented a com…

4 months, 1 week ago

View Episode

How to Manipulate AI Search (Before It Manipulates You)

Season 1 Episode 1060

E1060: AI search is not magic.

It is pattern recognition at scale. It looks for consensus, relevance, authority, repetition, and reinforcement across…

4 months, 1 week ago

View Episode

Is SEO Actually Dead This Time? Surfer's Michał Suski Sets the Record Straight

Season 1 Episode 1059

E1059: Is SEO actually dead this time?

Every few years, the industry declares the end of SEO. This time the argument sounds stronger: AI overviews, A…

4 months, 1 week ago

View Episode

AI Is Reading Your Reviews - Why You Should Max Out Customer Service Now

Season 1 Episode 1058

E1058: AI search tools don't just look at your website anymore. They look at your reviews. They scan Reddit threads. They surface YouTube videos. The…

4 months, 1 week ago

View Episode

Stop Targeting Multiple Keywords on Your Homepage. It's Costing You Money.

Season 1 Episode 1057

E1057: One of the most common mistakes in SEO:

Targeting multiple keywords on your homepage.

A lot of marketers and even experienced SEOs believe the…

4 months, 1 week ago

View Episode

Backlinks Aren't Enough: How to Win Competitive SEO

Season 1 Episode 1056

E1056: Most people think the solution to competitive SEO is simple: build more backlinks.

Authority matters. But if your page doesn't satisfy search …

4 months, 1 week ago

View Episode

The Promise of SEO: How to Literally Print Leads

Season 1 Episode 1055

E1055: Most people lose sight of what SEO is actually capable of.

If you do it properly, SEO is not just about traffic. It is about building an asset…

4 months, 2 weeks ago

View Episode

Google's May 2026 Core Update: AI Spam Gets Smoked, Local SEO Shifts, GSC Breaks

Season 1 Episode 1054

E1054: Breaking down Google's May 2026 Broad Core Update and what I'm seeing across the SEO community as the rollout begins.

Google announced a two-w…

4 months, 2 weeks ago

View Episode

The Era of 10 Blue Links Is Over (Google I/O Search + May 2026 Core Update)

Season 1 Episode 1053

E1053: Breaking down Google's latest Search changes announced at Google I/O and what they mean in practice for SEO, businesses, agencies, publishers,…

4 months, 2 weeks ago

View Episode

How to Migrate a Website Without Losing SEO Traffic (CMS & Domain Changes)

Season 1 Episode 1052

E1052: We break down how to migrate a website without losing SEO traffic.

Whether you are switching from WordPress to Squarespace or Webflow, changin…

4 months, 2 weeks ago

View Episode