Podcast Episodes
Back to SearchSEO Veteran Debates AI Search Founder on What Gets You Into LLMs
Season 1 Episode 1024
1024: An experienced SEO practitioner and an AI search founder debate what gets a brand surfaced inside large language models like ChatGPT, Claude, a…
3 months, 1 week ago
Google Discover Secrets: How One Article Can Drive 5M+ Daily Clicks
Season 1 Episode 1023
E1023: How Google Discover works and why it can outperform traditional SEO by a massive margin.
Google Discover isn't driven by search queries. It's …
3 months, 1 week ago
Patrick Stox Exposes the Biggest SEO Myths in 2026
Season 1 Episode 1022
E1022: Patrick Stox of Ahrefs breaks down what actually matters in SEO right now and what doesn't.
We cover a wide range of topics, from technical SE…
3 months, 1 week ago
The 'People Also Ask' SEO Hack That Builds Authority & Drives Sales
Season 1 Episode 1021
E1021: A simple SEO strategy built around Google's "People Also Ask" questions - and how to turn them into a system for building topical authority, g…
3 months, 1 week ago
If I Had to Restart SEO at 22, I'd Do This
Season 1 Episode 1020
E1020: If you're early in your SEO career and feel like you're constantly bouncing between conflicting advice, this episode is for you.
A 22-year-old…
3 months, 1 week ago
Ranking #1 With Stolen Content? The Truth About SEO Hijacking & Duplicate Content
Season 1 Episode 1019
E1019: One of the most uncomfortable truths in SEO: yes, duplicate content can still rank - and in some cases, it can even OUTRANK the original.
I wa…
3 months, 1 week ago
FAQ Schema Is Dead? The SEO Test That Shows It Doesn't Matter
Season 1 Episode 1018
E1018: An SEO test removed FAQ schema from product listing pages - here's what happened next.
For years, FAQ schema has been treated as a best practi…
3 months, 2 weeks ago
Google Discover's New Rules, March Core Update Fallout & AI Content Penalty Risks
Season 1 Episode 1017
1017: Breaking down the latest changes in Google Search and what they mean for publishers, SEO teams, and content-driven businesses.
We cover the fir…
3 months, 2 weeks ago
Deindexed Overnight: The SEO Nightmare That Wasn't What It Seemed
Season 1 Episode 1016
E1016: A real-world SEO case study where a website was completely removed from Google's index overnight.
No rankings. No pages. Gone.
At first glance…
3 months, 2 weeks ago
Why Niching Down Makes SEO 10x Easier (And More Profitable)
Season 1 Episode 1015
E1015: Why niching down is one of the most effective ways to make SEO easier and more profitable.
Most people approach SEO by trying to target everyt…
3 months, 2 weeks ago