Podcast Episodes
Back to SearchThe New SEO Playbook: AI Search, GEO & What Actually Drives Conversions
Season 1 Episode 1030
E1033: Breaking down a dense set of notes from the BrightonSEO conference and turning them into a practical playbook for modern SEO.
These are real o…
2 months, 4 weeks ago
How to Get Cited by ChatGPT (1.4 Million Prompt Study Reveals the Truth)
Season 1 Episode 1034
E1032: Breaking down new research analyzing 1.4 million ChatGPT prompts to understand a simple but important question: why does ChatGPT cite some pag…
2 months, 4 weeks ago
Wil Reynolds: Why Most SEOs Are Playing the Wrong Game
Season 1 Episode 1031
E1031: Wil Reynolds, founder of Seer Interactive, joins the show to break down what's actually working in SEO right now - and what most people are ge…
3 months ago
Keyword Cannibalization: Why Your SEO Pages Compete (And How to Fix It)
Season 1 Episode 1030
E1030: Keyword cannibalization - what it is, how to identify it, and how to fix it without wasting time on things that don't move your business forwa…
3 months ago
E-Commerce Link Building That Actually Works with Kai Cromwell
Season 1 Episode 1029
E1029: How e-commerce brands should build backlinks, especially Shopify brands.
Kai Cromwell, an e-commerce SEO legend, joins the show for his second…
3 months ago
Google's New SEO Reality: Why 'Non-Commodity' Content Is Taking Over
Season 1 Episode 1028
E1028: Breaking down what Google is rewarding right now when it comes to SEO - and how so much "standard" content isn't working.
Last week at the Goo…
3 months ago
This AI SEO System Builds and Updates Revenue Pages Automatically
Season 1 Episode 1027
E1027: Tryggvi Rafn rejoins the show to screenshare (on YouTube) the AI-powered SEO system he built from scratch over four months.
This is not anothe…
3 months ago
SEO Crawling Myths: Why Crawl Budget Isn't Your Problem
Season 1 Episode 1026
E1026: Breaking down common SEO crawling myths and explaining why "crawl budget" is usually not the real problem.
We talk about crawling, indexing, a…
3 months, 1 week ago
He Ranked #1 on Google With 35 Words (No SEO)
Season 1 Episode 25
E1025: Matt Diamante breaks down how he built a simple one-page tool that ranked #1 on Google with almost no content and no traditional SEO work.
The…
3 months, 1 week ago
SEO Veteran Debates AI Search Founder on What Gets You Into LLMs
Season 1 Episode 1024
1024: An experienced SEO practitioner and an AI search founder debate what gets a brand surfaced inside large language models like ChatGPT, Claude, a…
3 months, 1 week ago