Podcast Episodes
Back to SearchMSP Copywriting (Part 14)
In this episode, Mike unravels the mnemonic URGENT AIDA as a checklist for crafting impactful sales letters. Delving into the importance of credibili…
2 years, 4 months ago
MSP Copywriting (Part 13)
In this episode, Mike delves deeper into the art of writing persuasive MSP sales letters, recapping essential strategies and introducing new insights…
2 years, 4 months ago
MSP Copywriting (Part 12)
In this insightful episode Mike unravels powerful techniques for crafting irresistible MSP sales letters. Delving into the dynamics of assuming the s…
2 years, 4 months ago
MSP Copywriting (Part 11)
In this episode, Mike navigates the crucial "Action" stage of the AIDA model. He accentuates the necessity of multiple closes, urging for a strategic…
2 years, 5 months ago
MSP Copywriting (Part 10)
In this episode, Mike delves into the intricacies of crafting persuasive sales copy. He begins by emphasizing the importance of likability, relatabil…
2 years, 5 months ago
MSP Copywriting (Part 9)
In this episode, Mike discusses several persuasive techniques for enhancing sales copy. He introduces linguistic binds as a way to subtly influence t…
2 years, 5 months ago
MSP Copywriting (Part 8)
In this episode, Mike underscores the importance of repetition as a cornerstone of effective marketing. He stresses the need to restate key points in…
2 years, 5 months ago
MSP Copywriting (Part 7)
In this latest episode on Copywriting, Mike Knight continues the discussion on the ADA model, focusing on the 'Interest' and 'Desire' components. Mik…
2 years, 6 months ago
MSP Copywriting (Part 6)
Season 1 Episode 10
In this latest episode of MSP Copywriting, Mike Knight explores the crucial difference between what people "need" and what they "desire," and why und…
2 years, 6 months ago
MSP Copywriting (Part 5)
Season 1 Episode 9
Welcome to another episode of MSP Marketing, brought to you by MK Link. In this fifth instalment of our Copywriting for MSPs series, we delve into th…
2 years, 6 months ago