Podcast Episodes
Back to SearchThe 3 Line Email
In this episode, we explore a simple yet remarkably effective technique for reviving dormant leads: the 3-line email. Often, prospects linger in our …
2 years, 2 months ago
Hashtag Homework
In this episode, we delve into the transformative potential of hashtags on LinkedIn for Managed Service Providers (MSPs). From their ancient origins …
2 years, 2 months ago
Your MSP’s Video Background Influences Your Clients
In this podcast episode, we delve into the evolving landscape of business interactions, particularly in the realm of video calls. With the rise of we…
2 years, 2 months ago
Leveraging The ‘Endowment Effect’
In this episode, we explore the fascinating concept known as the "Endowment Effect," a psychological bias rooted in behavioral economics. Coined by R…
2 years, 2 months ago
How MSPs Can Use The 'Baader Meinhof' Illusion
In this episode, we delve into the fascinating psychological phenomena of the 'Baader-Meinhof Phenomenon' and 'Confirmation Bias,' exploring their im…
2 years, 2 months ago
What MSPs Should Know About the Dunning Kruger Effect
In this episode, we explore the psychological phenomenon known as the 'Dunning-Kruger Effect' and its impact on individuals' self-assessment of compe…
2 years, 3 months ago
Using The Ego Trap
In this episode, we delve into a fascinating social influence technique called the "egotistic trap" or, as we coin it, the "Emperor's New Clothes Tra…
2 years, 3 months ago
MSP Copywriting (Part 17)
In this podcast episode, Mike provides a comprehensive overview of the URGENT AIDA model, reiterating its key components and their relevance in effec…
2 years, 3 months ago
MSP Copywriting (Part 16)
In this episode, Mike dives into the nuances of effective MSP copywriting, seamlessly picking up from the discussion on the importance of specificity…
2 years, 4 months ago
MSP Copywriting (Part 15)
In this episode, Mike dives into the second element of the mnemonic URGENT AIDA—Reciprocity. Exploring the principle of reciprocity from Cialdini's i…
2 years, 4 months ago