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121: How to Align Your MarTech Tools to Fuel Growth w/ Kim Hajec
Episode 121
The sales & marketing world is getting more and more complex. How do you navigate this landscape effectively with your MarTech tools? How do you even…
7 years ago
126: What's Working With ABM Content w/ Bill Kent
Episode 126
You can’t give away a Tesla every time you need response. It’d be great if you could, but that sort of content creation just isn’t scalable for most …
7 years ago
150: Why Sales/Marketing Alignment Is Foundational for NI's ABM Strategy w/ Kristen Novak
Episode 150
In this episode Kaitlin interviews Kristen Novak, Account-Based Marketing Manager for Strategic Accounts at National Instruments.
7 years ago
155: How to Execute ABM on a Small Scale w/ Matt Walsh
Episode 155
In today's episode, Kaitlin interviews Matt Walsh, Founder of Noted Analytics all about how to do account-based marketing and sales at a smaller orga…
7 years ago
94: Glass Balls vs Rubber Balls w/ Meg Zelman
Episode 94
On this episode of the #FlipMyFunnel podcast, we give a huge shout out to all the moms. Whether they’re full time working moms or stay-at-home moms, …
7 years ago
106: How The Top SDRs Overcome Obscurity & Crush The Competition w/ Ralph Barsi
Episode 106
Obscurity is one of the biggest problems that most SDRs deal with early on in their careers. If nobody knows who you are, how can you ever break out …
7 years ago
112: The Creative Curve w/ Allen Gannett
Episode 112
Allen has written a book called The Creative Curve, in which he explores the myth that we are born creative, and how you too can be a creative genius…
7 years ago
147: Creating Meaningful Marketing in the B2B World w/ Soon Yu
Episode 147
“It’s isn’t always the biggest, baddest, or fastest mouse trap that gets the mice.
It’s the one with the stinkiest cheese.”
And this translates direc…
7 years ago
152: How Leading With Your Weaknesses Can Fast-Track Your Sales Cycles w/ Todd Caponi
Episode 152
Stop selling as if you’re a perfect 5.0.
Products with a 4.2 - 4.5 out of 5 star review sell better than those with a perfect 5.0.
Why? Because vulne…
7 years ago
156: How to Break Out of Sales Obscurity by Leveraging Social Selling w/ Koka Sexton
Episode 156
Most of your sales team is using LinkedIn wrong. As a marketer, your job is to teach sales how to leverage their social media to get visibility.
Visi…
7 years ago