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784. Cracking the Marketing Measurement Code
Episode 784
In the latest episode taken from B2BSMX, Kory Geyer, Sr. Director of Revenue Operations at 6sense, and Rauli Garcia, Vice President of Strategic Mark…
5 years, 8 months ago
783. Why Customer Experience Defines Your Brand
Episode 783
These days, everybody wants to measure marketing success like sales. The obsession with attribution means that brand has gotten a bad rap. But the be…
5 years, 8 months ago
782. On the CMO Track: How to Become a CMO
Episode 782
You haven’t been a CMO just once. You’re a serial CMO at multiple, successful companies. By now, you’ve learned something about how to knock the role…
5 years, 8 months ago
781. How Account Pursuit Differs from ABM
Episode 781
As a marketer, you’ve probably faced some misunderstanding about what you do — probably from your colleagues in sales. Marketers can lament about bei…
5 years, 8 months ago
780. Lessons Learned Transforming a Global Enterprise Marketing Organization
Episode 780
Unless you just woke up from a coma, you’ll probably agree that 2020 was a crazy year. And with that craziness came a need to transform marketing. Bu…
5 years, 8 months ago
779. The Secrets of Outcome-Obsessed Marketing
Episode 779
Everybody wants to brag about being data-driven. Sure, data should have a seat — but should it sit at the head of the table? No, marketers need to be…
5 years, 8 months ago
778. How to Build a 50k+ Community of Mums in Business
Episode 778
Everybody wants to build communities in life and in business. And most people naturally do. But how many people can say they’ve built a community of …
5 years, 8 months ago
777. Focusing on the Most Valuable Metrics
Episode 777
For most marketers, there are a few questions that always come up in meetings with the C-suite that make you roll your eyes so hard you worry they’ll…
5 years, 8 months ago
776. 4 Successful Account-Based Strategies For Sales & Marketing and Why They Deliver Results
Episode 776
In this episode from B2BSMX, Seleste Lunsford, Chief Research Officer at Emissary.io, speaks about the 4 most successful account-based strategies for…
5 years, 8 months ago
775. Why CMOs Make Great CROs (& How to Get There)
Episode 775
Only sales leaders become CROs, right? Wrong! With a little preparation, CMOs can — and do — make great CROs. In this Takeover episode, host Casey Ch…
5 years, 8 months ago