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775. Why CMOs Make Great CROs (& How to Get There)
Episode 775
Published 5 years, 8 months ago
Description
Only sales leaders become CROs, right?
Wrong!
With a little preparation, CMOs can — and do — make great CROs.
In this Takeover episode, host Casey Cheshire speaks with Kyle Lacy, Chief Marketing Officer at Lessonly, about why he expects to see more CMOs rising to the CRO position in the coming years.