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Leadership, Burnout and Purpose - Season 5: Episode # 90

Season 5 Episode 90

A lot of leaders look successful right before they burn out.


In this episode of the Cheat Code + Friends podcast, Jason Yarborough talks about the pre…

4 months, 2 weeks ago

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Category Creation, Problems and Storytelling - Season 5: Episode # 89

Season 5 Episode 89

The best companies win by changing how buyers think about the problem.


Mike Damphousse joins the podcast to share the principles behind category creat…

5 months ago

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Fundamentals, Risk and Differentiation - Season 5: Episode # 88

Season 5 Episode 88

In this episode of the Cheat Code + Friends podcast, Hannah Ajikawo shares what actually drives sales performance in competitive markets. As CEO and …

5 months, 2 weeks ago

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Gifting, Attention and Saturation - Season 5: Episode # 87

Season 5 Episode 87

Listen now: Digital channels are getting saturated, and AI is accelerating the noise.


Kris Rudeegraap shares how that shift is changing the way compan…

6 months ago

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Coaching, Performance and Trust - Season 5: Episode # 86

Season 5 Episode 86

Bad sales reps have always had places to hide. AI is starting to remove them.


In this episode, Matthew Whyatt shares what happens when sales teams fin…

6 months, 2 weeks ago

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Bottlenecks, Buyers and AI - Season 5: Episode # 85

Season 5 Episode 85

This episode will change the way you think about sales leadership, buyer behavior, and what growth teams need to do next.


Join the hosts for a convers…

6 months, 4 weeks ago

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Handoffs, Experimentation and Agility - Season 5: Episode # 84

Season 5 Episode 84

Startup land can be complete chaos… shifting buyer behavior, distributed teams, tighter budgets, and AI changing how work gets done. In this episode,…

7 months, 2 weeks ago

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Dialing, Data and Discipline - Season 5: Episode # 83

Season 5 Episode 83

Joey Gilkey, CEO of TitanX, joins the show to tear down one of the most sacred ideas in go-to-market: that more activity equals more revenue.

Joey arg…

7 months, 4 weeks ago

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ICPs, Niche Markets and Expansion - Season 5: Episode # 82

Season 5 Episode 82

Mike Huffaker, CRO, Planet DDS, joins the show to share what actually drives real growth in a vertical SaaS market where “going broad” is the default…

8 months, 1 week ago

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Unicorns, Duct-Tape and Expectations - Season 5: Episode # 81

Season 5 Episode 81

Hiring marketing talent is one of the biggest blind spots for early-stage founders, and Jessica Gilmartin has seen the same mistakes play out over an…

8 months, 3 weeks ago

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