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Navigating PR During Sensitive Times: What to Say (and When to Stay Silent) | Ep 100

In this episode, Lydia sits down with Media Relations Expert, Nic of Lunch & Co to unpack how to approach sensitive story angles in PR—especially whe…

11 months, 4 weeks ago

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Timely PR Story Ideas That Get Small Businesses Featured | Ep99

Want to land free publicity for your small business? 🚀 It all starts with pitching the right story at the right time.
In today’s video, I’ll teach yo…

1 year ago

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Sisters Reveal The Truth About Authenticity in Business! | Ep 98

In this episode, Lydia brings on her sister Elena, who is a VP and Account Group Supervisor at a global pharmaceutical advertising agency. They dive …

1 year ago

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Qwoted’s New Press Release Tool Explained | Free vs Paid + Better Than PR Newswire? | Ep97

Thinking about sending a press release but overwhelmed by the cost of PR Newswire or Business Wire? In this video, I break down Qwoted’s brand-new pr…

1 year ago

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Our Unmedicated Birth Center Story: First-Time Parents Share the Surprises, Challenges & Blessings | Ep96

In this episode of the Visibility on Purpose podcast, I bring my husband and greatest supporter on the podcast to open up about the raw, real, and be…

1 year ago

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We Just Wanted to Catch Up…But Ended Up Talking About Taxes?! | Ep95

In this episode, Lydia and Bridget catch up, and somehow, it turns into a conversation about finances—because, well, tax season will do that to you. …

1 year, 1 month ago

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"What is a Press Release? When to Use One (and When NOT To!) | Ep94

Are press releases still worth it for small businesses and personal brands? 🤔 In this video, I break down exactly what a press release is, when you s…

1 year, 1 month ago

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Lydia's Fiancé CRASHES Our Podcast About Their Trip to Buenos Aires! | Ep93

In Today’s Episode - Lydia’s fiancé, Spencer, comes on the podcast for the first time to talk about their recent trip to Buenos Aires, Argentina. Wha…

1 year, 1 month ago

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How to Make Your Personal or Product Brand Newsworthy | Ep92

Want to get your brand featured in top media outlets, podcasts, or TV? Most brands think they’re newsworthy—but journalists, podcast hosts, and TV pr…

1 year, 1 month ago

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2025 PR & Social Media Marketing Trends - Getting Featured has changed! | Ep91

Today's episode was all about the 2025 trends~ for PR & Marketing!

We're noticing things like....authenticity over polished facades &  why genuine sto…

1 year, 2 months ago

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