Podcast Episodes

Know, Like, Trust: Action Steps to Build KLT

Text Emily!

You’ve probably heard about building "the know, like, and trust factor" with your community, customers, and clients. Butttt, how on EARTH does one actually build know, like, and trust? 

Wh…

Published on 10 months, 2 weeks ago

Don't Make Them Cry to Get Them to Buy!

Text Emily!

Pain point marketing is marketing that highlights a problem your audience is experiencing and positions your product or service as the solution.

It's easy, creates an urgency, lack, need, …

Published on 10 months, 3 weeks ago

What's In it For ME? Focusing on Benefits vs. Features

Text Emily!

On Christmas Day, I wrote a poem. Not to be confused with a Christmas poem, it was a poem about a zipper. An underrated, underestimated piece of fashion, function, and form, and all it ha…

Published on 11 months ago

Making Stories Work in Your Content

Text Emily!

A client asked me recently a GREAT question about using stories in her content specifically when she might not want to share ALL the details. I turned her story into one that can benefit …

Published on 11 months, 1 week ago

Just Say "No" to Bro Marketing

Text Emily!

Aggressive, manipulative, disingenuous marketing that prioritizes quick wins and profit over authentic connection and value is OUT. 

Cozy, human-centered, ethical, kind marketing is IN! 

In…

Published on 11 months, 2 weeks ago

Microdosing Your Marketing: 5 Micro-Actions to Boost Your Business

Text Emily!

Especially when facing down the starting line of a New Year or similarly blank slates... it can feel overwhelming, daunting, even debilitating. You might have big ideas, goals, dreams, it…

Published on 11 months, 3 weeks ago

4 Top Takeaways from 53 Podcast Guest Interviews

Text Emily!

This past year, one of my main focuses was on podcast guesting. And focus I did. 

After 53 interviews and podcast guesting experiences, I lived to tell about it and I'm sharing some behind…

Published on 11 months, 4 weeks ago

Do You Hear What I Hear? The 5 levels of listening

Text Emily!

You probably don't need me to tell you that listening is key for relationships, business, and growth. 

Did you know it's ALSO important in your content and marketing?! 

Listening can help: …

Published on 1 year ago

4 Lessons Learned in 2024 to Inform Your Future Marketing

Text Emily!

In this episode, I'll get into my top lessons learned in the content marketing world this past year and translate them into TIPS to inform your future marketing as we embark onward into a…

Published on 1 year ago

Let's Talk Boundaries! Setting boundaries for life and business

Text Emily!

I know, I know... setting boundaries is hard. 

You have a soft spot in your heart, you just want to make people happy, make someone's day, deliver everything to everyone, do all the things…

Published on 1 year ago