Podcast Episodes
Back to Search86 - Promotions That Work: ERAs Night - Taylor Swift Themed
Season 1 Episode 86
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In this conversation, Maria Valentyn discusses the planning and execution of a successful promotional event themed around Taylor Swif…
1 year, 7 months ago
85 - Pricing Mini-Plans The RIGHT Way
Season 1 Episode 85
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In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the intricacies of mini-plan pricing for sports tea…
1 year, 8 months ago
84 - Improving the Fan Experience the Chick-Fil-A Way with Steve Robinson
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In this episode of the Sports Marketing Machine podcast, host Jeremy Neiser interviews Steve Robinson, former Chief Marketing Officer…
1 year, 8 months ago
83 - Promotions That Work - Bluey Night with Amanda Rich from the Lansing Lugnuts
Season 1 Episode 83
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The conversation discusses the success of the Bluey Night promotion at the Lansing Lugnuts baseball game. The promotion involved brin…
1 year, 8 months ago
82 - How To Measure Advertising Effectiveness The Right Way
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In this episode, Jeremy Neisser discusses how to analyze advertising effectiveness in sports marketing. He breaks down advertising in…
1 year, 8 months ago
81 - Driving Revenue and Retention with Wolf Cycle AI
Season 1 Episode 81
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Jeremy Neisser sits down with Courtney Rice from WolfCycle AI
Wolf Cycle AI is an automated intelligence software that provides AI-po…
1 year, 8 months ago
80 - First-Party Data vs Third-Party Data - What's The Difference
Season 1 Episode 80
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In this episode, Jeremy Neisser discusses the differences between first-party and third-party data and how they can benefit sports te…
1 year, 9 months ago
79 - Open Role: Assoc. AD for Marketing & Fan Experience - DePaul University with Kassidy Ellenby
Season 1 Episode 79
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In this episode, Jeremy Neisser interviews Kassidy Ellenby, the Executive Associate Athletic Director for Marketing and Communication…
1 year, 9 months ago
78 - What If Nothing is Working? How to Adjust Your Marketing Strategy
Season 1 Episode 78
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In this episode, Jeremy Neisser discusses a team that was struggling to sell tickets despite their marketing efforts. He identifies t…
1 year, 9 months ago
77 - How to Turn Single Game Buyers Into Multi-Game Buyers
Season 1 Episode 78
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Marketing directors in sports often struggle to convert past customers into returning customers. On average, only 33% of past ticket …
1 year, 10 months ago