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A Slice Of... Ecover Washing Up Liquid Packaging Design (No. 15)
A Slice Of... Ecover Washing Up Liquid Packaging Design (No. 15)

Season 1 Episode 15

Packaging design and advertising are two very different media. 


Clearly both have to be singing from the same brand hymn sheet with regards the tone…

2 years, 1 month ago

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A Slice Of... Using SRP's with Packaging Design (No. 14)
A Slice Of... Using SRP's with Packaging Design (No. 14)

Season 1 Episode 14

Branding and packaging design for shelf ready trays and the issues faced by FMCG brands with creating design systems.


This week I wanted to have a l…

2 years, 1 month ago

Short Long
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A Slice Of... Coca Cola 3000 Packaging Design (No. 18)
A Slice Of... Coca Cola 3000 Packaging Design (No. 18)

Season 1 Episode 18

Branding and packaging design for Coca Cola 3000 and the issues faced by FMCG brands using AI for design.


The rise of artificial intelligence is cha…

2 years, 1 month ago

Short Long
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A Slice Of... Pepsi Packaging Design (No. 17)
A Slice Of... Pepsi Packaging Design (No. 17)

Season 1 Episode 17

Branding and packaging design for Pepsi and the issues faced by FMCG brands rebranding classics.


At the beginning part of 2023, most of the social m…

2 years, 1 month ago

Short Long
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A Slice Of... Good Sh*t Cola Packaging Design (No. 19)
A Slice Of... Good Sh*t Cola Packaging Design (No. 19)

Season 1 Episode 19

Branding and packaging design for Good Sh*t Cola and the issues faced by FMCG brands using humour to sell.


If you make a consumer smile, you have ta…

2 years, 1 month ago

Short Long
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A Slice Of... Festive Packaging Design (No. 21)
A Slice Of... Festive Packaging Design (No. 21)

Season 1 Episode 21

Branding & packaging design for Festive products & the issues faced by FMCG brands protecting brand logos.


I’m seeing the example on the image quite…

2 years, 3 months ago

Short Long
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A Slice Of... Red Bull Packaging Design (No. 20)
A Slice Of... Red Bull Packaging Design (No. 20)

Season 1 Episode 20

Branding and packaging design for Red Bull and the issues faced by FMCG brands creating masterbrands.


If you have invested time and energy in an ins…

2 years, 3 months ago

Short Long
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A Slice Of... Spontex Packaging Design (No. 13)
A Slice Of... Spontex Packaging Design (No. 13)

Season 1 Episode 13

Branding and packaging design for Spontex cleaning products and the issues faced by FMCG brands with large ranges.


If you have a large portfolio of …

2 years, 8 months ago

Short Long
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A Slice Of... Purina Go-Cat Packaging Design (No. 12)
A Slice Of... Purina Go-Cat Packaging Design (No. 12)

Season 1 Episode 12

Branding and packaging design for Purina Go-Cat pet food and the issues faced by FMCG brands with busy packs.


Have you ever wondered why some brands…

2 years, 8 months ago

Short Long
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A Slice Of... Activia Packaging Design (No. 11)
A Slice Of... Activia Packaging Design (No. 11)

Season 1 Episode 11

Branding & packaging design for Activia yoghurt / yogurt & the issues faced by FMCG brands with functional food offerings.


Functional foods are seem…

2 years, 9 months ago

Short Long
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