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A Slice Of... Why is it important to establish a brand, rather than solely focusing on aesthetically pleasing packaging (No. 40)
Season 1 Episode 40
Why is it important to establish a brand, rather than just solely focusing on aesthetically pleasing packaging?
Why do I need a brand? This is somethi…
23 hours ago
A Slice Of... The importance of creating a robust pack architecture (No. 39)
Season 1 Episode 39
The importance of creating a robust pack architecture in branding & packaging design
Getting your hierarchy right on pack can be the difference betwee…
1 month, 1 week ago
A Slice Of... The importance of colour choice for packaging design (No. 38)
Season 1 Episode 38
The importance of colour choice in branding & packaging design
Colour is one of the most important elements of packaging design. Research shows that 5…
3 months, 2 weeks ago
A Slice Of... When should I change or update my branding & packaging design? (No. 37)
Season 1 Episode 37
When should I change or update my branding & packaging design?
Most brand owners have been there and asked themselves this question. It’s really easy …
4 months, 1 week ago
A Slice Of... Why You Shouldn't Ask Your Agency To Free Pitch (No. 36)
Season 1 Episode 36
Why brands should never ask their packaging design agency to pitch for free.
If you ask a design agency to pitch creative ideas for free, are you appr…
5 months ago
A Slice Of... Why Consumer Brands Should Consider Sonic Branding (No. 35)
Season 1 Episode 35
Why Consumer Brands Should Consider Sonic Branding.
What Does Your Brand Sound Like?
In an era of visual overload and shrinking attention spans, brands…
6 months, 2 weeks ago
A Slice Of... Why Brand Guidelines Are Important For Packaging (No. 34)
Season 1 Episode 34
The importance of creating robust brand guidelines in packaging design.
In order to be consistent, a brand needs to have a precise set of rules in pla…
7 months, 3 weeks ago
A Slice Of... Why AI Can't Replace The Design Agency (No. 33)
Season 1 Episode 33
How AI can't replace the role of the packaging design agency.
This morning, on LinkedIn, I came across a post that genuinely made me pause.
It was from…
11 months ago
A Slice Of... How To Be The Only (No. 32)
Season 1 Episode 32
How to not just be the best, but be the only brand for consumers.
Branding, is all about storytelling. It’s how you make an emotional connection with …
11 months, 2 weeks ago
A Slice Of... How To Brief Your Design Agency (No. 31)
Season 1 Episode 31
How to brief your packaging design agency to get the best results.
We’ve all heard the stories of agencies and designers being briefed on the back o…
1 year, 1 month ago