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Katie Hunt | Your products aren't for everyone. And, that's ok.
Katie Hunt | Your products aren't for everyone. And, that's ok.

There's a lot of talk on the internet about knowing your ideal customer, but a lot of it doesn't resonate with me. Maybe you feel this way too? On Ep…

8 years, 1 month ago

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Mary Bruno, Bruno Press on growth through hard work, managing critics and knowing our ideal customer
Mary Bruno, Bruno Press on growth through hard work, managing critics and knowing our ideal customer

Episode 63

Mary Bruno is the owner of Bruno Press, a printer, artist, and advocate for her local creative community. She grew up in a small town in central Minn…

8 years, 1 month ago

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Katie Hunt | Search Engine Optimization vs Conversion Rate Optimization
Katie Hunt | Search Engine Optimization vs Conversion Rate Optimization

On this mini episode, Katie Hunt reiterates something Brice McBeth of Reap marketing talked about on Episode 62 of Proof to Product — the difference …

8 years, 1 month ago

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Brice McBeth, Reap Marketing on how his digital marketing agency built a company that sold salon chairs and optimized its e-commerce conversions by over 950%.
Brice McBeth, Reap Marketing on how his digital marketing agency built a company that sold salon chairs and optimized its e-commerce conversions by over 950%.

Episode 62

Brice McBeth is the founder of Reap Marketing, the only digital agency that hired itself to build an e-commerce business and optimize its own convers…

8 years, 1 month ago

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Katie Hunt |  How to create a wholesale resource page
Katie Hunt | How to create a wholesale resource page

Katie Hunt, founder of Tradeshow Bootcamp dives deeper into how to create a wholesale resource section on your website, something she and Rhonda Wa…

8 years, 1 month ago

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Rhonda Warren, Color Box Design & Letterpress on how word of mouth referrals make up almost 70% of her business, why she'll never give up custom work and how she knew it was time to hire a team.
Rhonda Warren, Color Box Design & Letterpress on how word of mouth referrals make up almost 70% of her business, why she'll never give up custom work and how she knew it was time to hire a team.

Episode 61

Rhonda Warren is the owner of Color Box Design & Letterpress, a letterpress studio located in Dallas Texas. Rhonda has a multi-faceted business. She…

8 years, 2 months ago

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Katie Hunt | Choose your manufacturing partners wisely
Katie Hunt | Choose your manufacturing partners wisely

Katie talks about the importance of building relationships with your manufacturing partners. She shares some of her own experiences, fears and misste…

8 years, 2 months ago

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Ronnie Williams, DeFrance Printing on ways to save money on printing costs, common mistakes people make in their file set-up, and why its important to build relationships with your manufacturing partners.
Ronnie Williams, DeFrance Printing on ways to save money on printing costs, common mistakes people make in their file set-up, and why its important to build relationships with your manufacturing partners.

Episode 60

Ronnie Williams is the owner of DeFrance Printing, which is a full-service commercial print shop located in Southern California. Ronnie grew up in th…

8 years, 2 months ago

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Suann Song, Appointed on launching a brand through Kickstarter, the process for redesigning her website and why fresh products are at the core of a successful product based business
Suann Song, Appointed on launching a brand through Kickstarter, the process for redesigning her website and why fresh products are at the core of a successful product based business

Episode 59

Suann Song is a graphic designer and founder of Appointed, an American-made brand of carefully designed desktop products that make utility look luxur…

8 years, 2 months ago

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Special Edition | 2018 National Stationery Show Recap - Part 3
Special Edition | 2018 National Stationery Show Recap - Part 3

I'm back with our third and final National Stationery show recap. Today you'll hear from four of our Tradeshow Bootcamp alumni. We talk about sharing…

8 years, 2 months ago

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