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449 | Why Wholesale Customer Retention is Important Yet Often Overlooked with Katie Hunt
Episode 449
Did you know that it costs up to seven times more to acquire a new customer than it does to retain a current customer? Yes, seven times!
We spend so …
1 month ago
Quick Hit: What Makes a Retailer Say No to Buying Your Product?
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students.
I really love using this podcast to…
1 month, 1 week ago
448 | How Many SKUs Should You Have with Katie Hunt
Episode 448
Today I want to talk about SKU numbers because a question that I often get asked is how many SKUs should I have before I start selling wholesale?
Unf…
1 month, 1 week ago
We're on Summer Break!
The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears soon and…
1 month, 2 weeks ago
Quick Hit: What Does Your Brand Story Have to Do With Wholesale Success?
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students.
I really love using this podcast to…
1 month, 3 weeks ago
447 | Embracing Change in Business & What It’s Like to Close Your Retail Shop with Audrey Woollen, Urbanic
Episode 447
This week I'm sitting down with returning guest Audrey Woollen of Urbanic and we're talking about navigating a huge business transition.
About a year…
1 month, 3 weeks ago
Quick Hit: What Should I Do When I’m Not Motivated To Finish The Tasks I Need To Finish?
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our pr…
2 months ago
446 | How To Have a Successful First Wholesale Trade Show with Karen Sawyer-Meehan, Pier Six Press
Episode 446
Today's episode is a really practical conversation for anyone that is preparing for wholesale trade shows, especially if you're newer to exhibiting o…
2 months ago
Quick Hit: Is Selling Wholesale Only For Large, Established Businesses?
I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every da…
2 months, 1 week ago
445 | What Indie Retailers Want in Their Stores Right Now with Kimberley Yurkiewicz, Measure Twice
Episode 445
Today I'm joined by my friend Kimberley Yurkiewicz, owner of Measure Twice, an independent gift shop in Brooklyn, New York.
Kimberley has worn a lot …
2 months, 1 week ago