Podcast Episodes
Back to Search
Data-Driven Engagement: Unleashing the Power of CPG Brands in the Digital Era (Chris Jensen, CRO at Ibotta)
In the context of digital strategy, how do you think your company's unique approach to consumer rewards has impacted the way consumer packaged goods …
3 years, 2 months ago
Ibotta Uncovered: Empowering Consumers, Transforming Advertising (Bryan Leach, Founder and CEO at Ibotta)
Your company has paid consumers over $1.4 billion while working with leading consumer packaged goods and retail clients. How do you balance the inter…
3 years, 2 months ago
Blurred Lines: Navigating the Convergence of Roles and Responsibilities in the CPG Revolution (John Abele, Jean Allen, Kristin Duetmeyer; Heidrick & Struggles)
In this podcast episode, we'll discuss the challenges facing CPG leaders in a rapidly evolving industry. We'll explore how they can balance increasin…
3 years, 2 months ago
From Trailblazers to Trendsetters: Insights from the CEO of BIC in the Ever-Changing CPG World!
With over 20 years of experience at BIC, you have held various roles, from General Manager to your current position as Chief Executive Officer, and y…
3 years, 3 months ago
Cracking the CPG Code: Mastering Problem-Solving with the 7-Step McKinsey Framework (Julia MacDonald, Fractional CMO & Operations Advisor)
In your experience working with the CPG industry, how have you seen the 7-step McKinsey framework specifically help companies tackle their unique cha…
3 years, 3 months ago
Elevating eCommerce with Content : The Kraft Heinz Company's Approach to Digital Shelf Mastery (Christina Tziallas, Head, Digital Shelf, Process Improvement and Last Mile/Emerging Markets)
Can you tell us more about the specific challenges that Kraft Heinz faced when it comes to reaching consumers through the digital shelf?
What was th…
3 years, 4 months ago
Elevating eCommerce with Content : The Kraft Heinz Company's Approach to Digital Shelf Mastery (Christina Tziallas, Tziallas, Head, Digital Shelf, Process Improvement and Last Mile/Emerging Markets)
Can you tell us more about the specific challenges that Kraft Heinz faced when it comes to reaching consumers through the digital shelf?
What was th…
3 years, 4 months ago
Amazon Data Strategy 101: Straight from Intentwise's Top Gun (Sreenath Reddy, CEO, Intentwise)
Can you share some of the latest Amazon data sources that have emerged recently, and how does Intentwise help businesses effectively leverage them to…
3 years, 4 months ago
Cracking the Oreo Code: Navigating the Digital Frontier of CPG (Francesca Hahn, VP eCommerce & DTC, Mondelez International)
In the CPG industry, how have you seen the approaches and strategies for engaging consumers online differ from those used in traditional retail chann…
3 years, 4 months ago
Decoding Digital Disruption: A 15-Year Veteran's Insights on General Mills' Journey to eCommerce Excellence (Raquel Navarrski, VP of eCommerce & Pure Play, General Mills)
Over your 15-year career at General Mills, you've held various roles from field sales to zone operations and now as Customer Vice President of eComme…
3 years, 5 months ago