Podcast Episodes
Back to SearchS22 E2: Have a Strong Why (Shelby Stanger)
If you have a strong why for pursuing a wild adventure, you’re more likely to find a way to get it done.
• Shelby Stanger is the host of REI’s “Wild I…
3 years, 3 months ago
S22 E1: A Little Adventure Can Go a Long Way (Shelby Stanger)
Where are you listening to this podcast? In your car? At your desk? Puttering around your house? If Shelby Stanger had her druthers, you’d be listeni…
3 years, 3 months ago
S21 E5: We Mistake Information for Intimacy (Marcus Collins)
Data, demographics — these things only take you so far. That's the final lesson Marcus Collins has to share with us. If you really want to get to kno…
3 years, 3 months ago
S21 E4: The World Is Culturally Constructed (Marcus Collins)
"Meaning," says Marcus Collins ("For the Culture") in today's episode, "is culturally mediated based on how we see the world. Understanding how peopl…
3 years, 3 months ago
S21 E3: Our Approach to Market Segmentation Needs an Upgrade (Marcus Collins)
Today, Marcus Collins ("For the Culture") says that if you want to understand someone, you can learn much more from their tribal communities than the…
3 years, 3 months ago
S21 E2: The Future of Brands Will Be Communal (Marcus Collins)
Welcome back to our week-long masterclass with marketing magician Marcus Collins. He ran digital strategy for Beyoncé; teaches at the Ross School of …
3 years, 3 months ago
S21 E1: There's No Greater Force Than Culture (Marcus Collins)
This week: Marcus Collins, who teaches marketing at the University of Michigan's business school and serves as the chief strategy officer at Wieden+K…
3 years, 3 months ago
S20 E5: Diversify Your Identity Beyond Work (Simone Stolzoff)
When we work all the time, it doesn’t just take our best hours; it often takes our best energy, too. In his final lesson, Simone Stolzoff (”The Good …
3 years, 3 months ago
S20 E4: Define What Good Enough Means to You (Simone Stolzoff)
Your job isn't your soulmate. If it's good enough, then maybe that's good enough.
3 years, 4 months ago
S20 E3: Be a Satisficer Not a Maximizer (Simone Stolzoff)
Many of us have internalized the message that there’s one dream job for us and we shouldn’t stop until we find it. So we tweak our resumes and browse…
3 years, 4 months ago