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What is Innovation in Sneakers?
A common complaint in sneaker culture today is the lack of innovation, but what does that really mean? Innovation usually speaks to advances in tech…
2 years, 1 month ago
Should Nike Create a Sneaker Vault?
Once upon a time, Disney had the famous Disney Vault; a place where its prized movies would go for a period of time. In the vault, consumers had to …
2 years, 1 month ago
Air Max Day's Relevancy in 2024
March 26th is Air Max Day, and it is a day Nike puts a lot of stock into each year. There's no doubt that the Air Max 1, and some other models down t…
2 years, 2 months ago
Trophy Room: Still Hype or Played Out?
Marcus Jordan's Trophy Room has made an impact on sneaker culture since 2016. With his proximity to the man that started what is today's sneaker cul…
2 years, 2 months ago
What Makes a Sneaker Company Successful?
It's been heavily debated as to the state of sneaker culture today. Is it dead or is it thriving? We, the sneaker community, love to give our opini…
2 years, 3 months ago
What Is a "Classic" Sneaker?
Hyperbole and recency bias skew our views as every week we deem a shoe a "classic". In reality, a classic should not only be objectively be great, b…
2 years, 3 months ago
Has Nike Ruined Shock Drops?
Shock drops have been a staple of sneaker culture for years, and were an essential piece to driving up demand and hype for upcoming releases. In 202…
2 years, 3 months ago
Grails in Sneakers: Outdated or Needs Updating?
The word "grail" has always had a place in sneaker culture; normally to show how coveted a shoe was to a person. In 2024, with so much new blood to …
2 years, 3 months ago
Debunking Myths About Rep Sneakers
The world of rep/fake sneakers is permanently embedded in the culture. The advent of quality and accessible knockoffs make the market a major player…
2 years, 4 months ago
The History of the Nike Foamposite
In an effort to live one of his suggested sneaker resolutions, host Matt Frates digs into the history of the Nike Foamposite. While the sneaker may …
2 years, 4 months ago