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StockX Partners with ... Walmart?
StockX recently announced their intentions to partner with Walmart; bringing shoes from StockX to brick and mortar Walmart stores. While brand expan…
1 year, 8 months ago
Breaking Some Sneaker Norms
Anyone who is a part of sneaker culture knows there are certain behaviors that have become norms. We almost feel obligated to live the culture the s…
1 year, 8 months ago
A Ma Maniere and Sneaker Subscriptions
A Ma Maniere cemented their legacy as one of the most popular collaborators in the game with the news of their "While You Were Sleeping" collection; …
1 year, 9 months ago
Nigel Sylvester and the Jordan 4 RM
Nike recently released a remixed version of the classic Jordan 4 called, the Jordan 4 RM. The first colorway, associated with famed BMX star Nigel S…
1 year, 9 months ago
The Best Olympics Sneakers
The Summer Olympic Games are here and it's a special time. Sneaker companies are in full branding mode as they send their products to Paris for use …
1 year, 10 months ago
Nike Sues the Shoe Surgeon
Nike, known for being litigious, finally takes the gloves off and goes after Shoe Surgeon. In a previous episode, Matt gave his thoughts about GoYar…
1 year, 10 months ago
Creating Sneaker Content
Sneaker content is a robust market of creative people. The creation of content is not an easy venture; investment is required. Matt talks about his…
1 year, 10 months ago
State of Sneakers Halfway Through 2024
We are officially halfway through the year 2024 and there has been a good amount to talk about in the sneaker world. From blossoming new models to no…
1 year, 10 months ago
Undefeated 4s and Wu Tang Dunks Releasing: Is it a Mistake?
Host Matt takes Fire Footwear live for the first time to talk about the recent news of the long awaited release of Undefeated Jordan 4s and Wu Tang D…
1 year, 10 months ago
Nike Sues Replica Sneaker Companies
Nike, notoriously litigious, once again is after the replica sneaker market. The boom in the replica sneaker market since the pandemic has seen Nike…
1 year, 11 months ago