Podcast Episodes
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Cool Kicks (and other topics)
After a three week break from sneaker content, Matt is back to catch up on the topics that were over the last month or. From his opinions on the Cool…
7 months, 2 weeks ago
Being a Sneaker Dad
Creative ruts happen for all creators. At times we get burned out and need new inspiration. As Matt was struggling in what to talk about in coming ba…
8 months, 1 week ago
Awake NY Accountability (& more)
Sneaker pre-orders and scamming in the sneaker community. These two stories dominated last week in the game. Matt talks through both and drives home …
9 months ago
Embrace Your Life
As the fourth anniversary of his mom's passing comes, Matt has been thinking about life changes over that time. The growth of self and embracing of p…
9 months, 1 week ago
The Undefeated Jordan 4
Nike and Undefeated released the most coveted grail in all of sneakers with their mass release of the Undefeated Jordan 4. By most measures, the rele…
9 months, 2 weeks ago
Toronto Sneaker Culture (with Trev from In Kix We Trust)
Trev, one fifth of the In Kix We Trust podcast team, joins Matt to discuss his life in sneakers and beyond. They talk about sneakers in Toronto, the …
9 months, 4 weeks ago
Diluted Sneaker History
Nike and Jordan Brand have a unique ability to tell stories with their rich history in sneakers. The frequency of releases has left Matt thinking abo…
10 months ago
Angel Reese Gets A Signature Shoe
Angel Reese is a polarizing WNBA athlete who is making a name for herself. Her story is also seemingly tied to Caitlin Clark's, fairly or unfairly. A…
10 months, 2 weeks ago
Who Is Matt Frates?
Fire Footwear is nearing its third birthday, and looking back on the journey to this point is essential as this podcast grows. Matt sits behind the m…
10 months, 3 weeks ago
Social Media Toxicity
Expounding on his initial episode about the Urban Necessities story, Matt goes into the human elements behind the aftermath. Social media is a mainst…
11 months ago