Podcast Episodes
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Toronto Sneaker Culture (with Trev from In Kix We Trust)
Trev, one fifth of the In Kix We Trust podcast team, joins Matt to discuss his life in sneakers and beyond. They talk about sneakers in Toronto, the …
8 months ago
Diluted Sneaker History
Nike and Jordan Brand have a unique ability to tell stories with their rich history in sneakers. The frequency of releases has left Matt thinking abo…
8 months, 1 week ago
Angel Reese Gets A Signature Shoe
Angel Reese is a polarizing WNBA athlete who is making a name for herself. Her story is also seemingly tied to Caitlin Clark's, fairly or unfairly. A…
8 months, 3 weeks ago
Who Is Matt Frates?
Fire Footwear is nearing its third birthday, and looking back on the journey to this point is essential as this podcast grows. Matt sits behind the m…
9 months ago
Social Media Toxicity
Expounding on his initial episode about the Urban Necessities story, Matt goes into the human elements behind the aftermath. Social media is a mainst…
9 months, 1 week ago
Urban Necessities
Urban Necessities, a popular sneaker consignment shop, is under fire due to allegations of defaulted payments and lacking customer service. Matt give…
9 months, 2 weeks ago
Some Iconic Sneaker Moments
The nostalgia brought on by the NBA Finals has Matt thinking about iconic moments in sneaker history. This episode presents 15 seminal moments along …
9 months, 3 weeks ago
Breaking Down the Nike Price Hikes
Nike has raised prices, seemingly in response to trade decisions and conditions globally in 2025. Sneaker prices have be steadily going up over the y…
9 months, 4 weeks ago
Dick's Sporting Goods Buys Foot Locker
On the heels of the sale of Sketchers, Dick's Sporting Goods makes a huge splash with their acquisition of Foot Locker. Foot Locker, like many busine…
10 months ago
Sketchers Sells for How Much?!
Sketchers is a major global footwear brand, and one that has probably never been mentioned on this podcast. Their recent sale, for close to $9 billio…
10 months, 3 weeks ago