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Toronto Sneaker Culture (with Trev from In Kix We Trust)
Trev, one fifth of the In Kix We Trust podcast team, joins Matt to discuss his life in sneakers and beyond. They talk about sneakers in Toronto, the emergence of runners, and all the sneaker release…
Published on 4 months, 1 week ago
Diluted Sneaker History
Nike and Jordan Brand have a unique ability to tell stories with their rich history in sneakers. The frequency of releases has left Matt thinking about whether the brand is diluting their own histor…
Published on 4 months, 2 weeks ago
Angel Reese Gets A Signature Shoe
Angel Reese is a polarizing WNBA athlete who is making a name for herself. Her story is also seemingly tied to Caitlin Clark's, fairly or unfairly. Angel Reese recently announced her first signatur…
Published on 4 months, 3 weeks ago
Who Is Matt Frates?
Fire Footwear is nearing its third birthday, and looking back on the journey to this point is essential as this podcast grows. Matt sits behind the mic reminiscing about where things started, where …
Published on 5 months ago
Social Media Toxicity
Expounding on his initial episode about the Urban Necessities story, Matt goes into the human elements behind the aftermath. Social media is a mainstay in society and while it has its benefits, it a…
Published on 5 months, 1 week ago
Urban Necessities
Urban Necessities, a popular sneaker consignment shop, is under fire due to allegations of defaulted payments and lacking customer service. Matt gives an overall take with the information had at the…
Published on 5 months, 2 weeks ago
Some Iconic Sneaker Moments
The nostalgia brought on by the NBA Finals has Matt thinking about iconic moments in sneaker history. This episode presents 15 seminal moments along the road to sneaker culture in 2025. While sport…
Published on 5 months, 3 weeks ago
Breaking Down the Nike Price Hikes
Nike has raised prices, seemingly in response to trade decisions and conditions globally in 2025. Sneaker prices have be steadily going up over the years, but consumers continue to pay. With more a…
Published on 6 months ago
Dick's Sporting Goods Buys Foot Locker
On the heels of the sale of Sketchers, Dick's Sporting Goods makes a huge splash with their acquisition of Foot Locker. Foot Locker, like many businesses, is seeing a decline in sales and stock pric…
Published on 6 months, 1 week ago
Sketchers Sells for How Much?!
Sketchers is a major global footwear brand, and one that has probably never been mentioned on this podcast. Their recent sale, for close to $9 billion, got Matt's attention. While Sketchers and sne…
Published on 6 months, 3 weeks ago