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Air Max 1: A Risk Worth Taking
Air Max 1: A Risk Worth Taking

In 1987, Nike found themselves falling back to the mean and it needed to take a risk. In comes Tinker Hatfield and his architecture background. Tak…

3 years, 2 months ago

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Jeff Staple: Sneaker Icon
Jeff Staple: Sneaker Icon

February 2005 was a different time, but provided what is arguably the most seminal moment in the ascension of sneaker culture into the mainstream. J…

3 years, 3 months ago

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Community in Sneakers
Community in Sneakers

In light of A Ma Maniere's Jordan 12 release for women, and the news of Kanye and Adidas possibly reuniting, Matty Ice thinks about the importance of…

3 years, 3 months ago

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40 Years of Matty Ice
40 Years of Matty Ice

Forty years ago this week, Matty Ice was born. The world was a different place in 1983; sneaker culture hadn't blossomed into what it is today. The…

3 years, 3 months ago

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Tiffany x Nike: A Class in Sneaker Affordability
Tiffany x Nike: A Class in Sneaker Affordability

At the end of the day, unlike cars, sneakers are mostly all the same. A collection of leather, rubber, and stitching. However, not all sneakers are…

3 years, 3 months ago

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Do Sneaker Companies Really Care About Us?
Do Sneaker Companies Really Care About Us?

In an episode inspired by other sneaker content creators, Matty Ice talks through what sneaker companies actually care about. A fundamental question…

3 years, 4 months ago

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Union LA and Sneaker Collabs
Union LA and Sneaker Collabs

With their upcoming AJKO low release, and the announcement of another Jordan 1 OG High collab, it begs the question "Are sneaker collabs becoming too…

3 years, 4 months ago

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Sneakers' Connection to Societal Narratives
Sneakers' Connection to Societal Narratives

Sneakers are a wonderful part of our culture, but can they symbolize more than just sneaker culture? Matty Ice looks into sneakers' connection with s…

3 years, 4 months ago

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Forgotten Sneaker Silhouettes
Forgotten Sneaker Silhouettes

Are sneaker companies missing an opportunity by releasing the same silhouettes year after year? Matty Ice discusses some forgotten silhouettes in th…

3 years, 4 months ago

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Anticipated Sneaker Drops of 2023
Anticipated Sneaker Drops of 2023

The calendar has turned over to 2023, and there are a lot of sneaker drops to look forward to. Matty Ice breaks down some of the known releases to l…

3 years, 5 months ago

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