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Brand Positioning Done Right - Ulli Appelbaum - Brand Planner, Author (English)
Episode 43
In episode #43 of MARKENKRAFT I talk about the fascinating topic of brand positioning from a practical perspective. My guest is the award-winning bra…
1 year, 11 months ago
Brand Extension - die Erfolgsprinzipien - Prof. Dr. Georg Felser - Hochschule Harz
Episode 33
Nicht Logik die Psycho-Logik macht Marken stark. Verstößt man gegen diese Logik bezahlt man einen hohen Preis. Deshalb spreche ich mit Georg Felser, …
2 years ago
Brand Driven Progress - Hans-Christian Schwingen - Markenstratege (Ex-CBO Telekom)
Episode 40
Wie die Telekom vom behäbigen Technologiekonzern zur digitalen Erlebnismarke wurde.
Brand Driven Progress aus Slideshare:
Deutsch
https://www.slidesh…
2 years, 1 month ago
The Mindset for Brand Growth - Magda Nenycz-Thiel – Ehrenberg Bass Institute (English)
Episode 38
Magda Nenycz-Thiel is Professor at the Ehrenberg Bass Institute for Marketing Science at the University of South Australia. She has been the first Ma…
2 years, 1 month ago
Brand Beauty, why it matters - Stefan Sagmeister – Sagmeister Inc.
Episode 37
In dieser Episode spreche ich mit Stefan Sagmeister über Design, Branding und Schönheit als Quelle von Markenkraft. Stefan ist ein Gesamtkunstwerk un…
2 years, 1 month ago
The Science Behind Why We Buy - Phil Barden - DECODE (English)
Episode 36
Phil is the managing director of DECODE Marketing in the UK. Before joining the DECODE Network Phil collected 20 years of marketing and brand managem…
2 years, 2 months ago
Principles of Brand Growth and how to build Distinctive Brand Assets – Jenni Romaniuk, EBI (Englisch)
Episode 31
On evidence based marketing
https://www.marketingscience.info/
How Brands Grow – Byron Sharp
https://www.amazon.de/How-Brands-Grow-What-Marketers/dp…
2 years, 3 months ago
What makes advertising effective? - Paul Feldwick - Author & Creative-Director (English)
Episode 30
I am speaking with english advertising legend and bestselling author Paul Feldwick. He sees advertising in a crisis. Misled by managerial myths of ra…
2 years, 3 months ago
How to build better brands - Mark Ritson - Marketing professor gone rogue (English)
Episode 32
A must not-miss episode! Mark is a brand consultant and former marketing professor. He has a PhD in Marketing and taught on the MBA programs of leadi…
2 years, 4 months ago
Hornbach & die Kunst guter Werbung – Guido Heffels, Heimat
Episode 2
In 20 Jahren ist der Umsatz von Hornbach von 1,3 auf 5,4 Millarden gestiegen. Eine echte Erfolgsgeschichte - zu der die Werbung einen wichtigen Beitr…
2 years, 4 months ago