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Was Marken stark macht - Dr. Dirk Held - DECODE Brand Code Management

Episode 48 Published 2 years, 2 months ago

Description

Psychologische Erkenntnisse für effektivere Markenführung

Decode Marketing

Wie Werbung wirkt - HAUFE

Was Marken erfolgreich macht - HAUFE

Künstliche Intelligenz in der Markenführung - HAUFE

Schnelles Denken, Langsames Denken. Daniel Kahnemann

Noise - Kahneman / Sibony / Sunstein / Schmidt

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