Podcast Episodes
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WHAT PODCAST CREATORS CAN LEARN FROM HOLLYWOOD
Episode 210
The way podcasters operate would never fly in mainstream media production — and podcasting now is mainstream media, whether the paperwork has caught …
8 hours ago
THE CREATOR EXIT STRATEGY NOBODY TALKS ABOUT
Episode 209
Your podcast could be an asset, or a job, or some combination of both. An asset has value on its own — value a network could acquire, license, or inv…
1 week ago
Before You Sign That Sponsorship Deal
Episode 208
A good number on a sponsorship offer can make almost anyone stop reading closely. That's exactly when the risky clauses get signed without a second l…
2 weeks ago
The Best Way To License Your Content
Episode 207
Most podcasters treat a published episode as finished business. But your back catalog can keep generating revenue long after it airs — if you know ho…
3 weeks ago
Why Your Team Could Be Your Biggest Threat
Episode 206
A co-host tells the founder of a podcast and its network, "I think I'm owed a piece of this" — after two years of co-hosting with no contract and no …
4 weeks ago
When the Podcast becomes a real business (alongside your core business)
Episode 205
For coaches, course creators, consultants, and service-business owners, the podcast often isn't the business — it's the marketing channel that brings…
1 month ago
The Contracts Every Podcaster Needs
Episode 204
Most advice about landing brand deals focuses on the pitch — the media kit, the numbers, the outreach email. What it leaves out is what happens after…
1 month, 1 week ago
Your Next Revenue Stream Already Exists!
Episode 203
Your content isn't your business — so what is? In this episode, Gordon Firemark breaks down the five things that actually make up a creator business:…
1 month, 2 weeks ago
The Business Behind The Content
Episode 202
Most creators think their content is their most valuable asset. But content is only the beginning. The real value may be in the intellectual property…
1 month, 3 weeks ago
You Built an Audience. You Didn't Build a Business. Here's the Difference.
Episode 201
If your podcast, channel, or newsletter disappeared tomorrow, what would still belong to you? For a lot of creators, the honest answer is: less than …
2 months ago