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The Best Way To License Your Content

The Best Way To License Your Content

Episode 207 Published 3 weeks ago
Description

Most podcasters treat a published episode as finished business. But your back catalog can keep generating revenue long after it airs — if you know how to license it, and if you've got the rights in place to do so.

In this episode, The Podcast Lawyer™ Gordon Firemark shares a real scenario that came through his forms library: a producer looking for a contract to let a guest reuse clips of their own appearance for the guest's own marketing.

That request opens up a broader look at how podcasters can monetize existing content, including:

  • Granting limited-scope licenses when a guest wants to reuse a clip
  • Turning guest cutdown clips into a standing paid service
  • Syndicating full episodes to other platforms or networks
  • Licensing excerpts to brands or media companies
  • Repackaging catalog content into new products like compilations or paid newsletters

Gordon also explains why none of this is available to you without clean underlying rights — guest releases, contributor agreements, and music licensing — connecting back to earlier episodes on contracts and team agreements.

Resources mentioned:


Legit Podcast Pro is hosted by Gordon Firemark, an entertainment and media attorney known as The Podcast Lawyer™, helping podcasters protect their shows with simple business and legal strategies they can put to use right now.

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