Podcast Episodes

Why Law Firms Are Getting Sued Over Their Own Marketing | John Henson

Most law firms assume their marketing is someone else’s problem.

The agency handles it.
The lead vendor handles it.
The intake team handles it.

Until the…

2 months, 1 week ago

How to Build a Reputation Without Owning the Firm | Will McCreight

Most lawyers think the only path to influence is starting their own firm.

Own the business. Put your name on the door. Build the brand yourself.

But wh…

2 months, 2 weeks ago

What Happens When Your Legal Niche Gets Wiped Out? | Alexander Licznerski

Most lawyers assume their niche is safe.

Until one day… it isn’t.

A law changes. A rule shifts. And suddenly, the work you’ve spent years mastering sta…

2 months, 3 weeks ago

The $20M Case No One Wanted | Sharif Gray and Gray Broughton

Most lawyers would have said no to this case.

No clear damages.
Messy facts.
A client with a complicated history.

Three firms already had.

Sharif Gray and…

2 months, 4 weeks ago

If Throwing Money Isn’t the Answer, What Actually Works? | Conrad Saam and Gyi Tsakalakis pt. 2

So if throwing more money at marketing usually backfires… what actually works?

That’s where this part of the conversation goes.

Part 1 was about thinki…

3 months, 1 week ago

Why Throwing More Money at Marketing Usually Backfires | Conrad Saam and Gyi Tsakalakis pt. 1

Most lawyers think their marketing problem is tactics.

Wrong platform. Wrong agency. Wrong strategy.

But what if the real problem is how you’re thinkin…

3 months, 2 weeks ago

Stop Hiring Based on Vibes | Jay Henderson

Most law firm owners approach hiring like they’re trying to put out a fire with a garden hose.

You’re busy, the cases are piling up, and suddenly you …

3 months, 3 weeks ago

The Future of Law Isn’t Less Human… It’s More | Dr. Cain Elliott

Everyone is talking about AI like it’s either the greatest thing ever… or the thing that’s going to replace lawyers entirely.

And honestly, both sides…

3 months, 4 weeks ago

How Lawyers Win Search In The Age Of ChatGPT | Jason Hennessey

If you’ve been hearing that SEO is dead, this episode is going to mess with your assumptions.

Because here’s the truth. The firms winning right now ar…

4 months ago

100 People Every Quarter: The Relentless Networking Strategy That Built Elise Buie’s Law Firm

Most lawyers try to grow their firm the same way. More ads. Better SEO. More hustle.

Elise Buie went a completely different direction.

Years ago, after…

4 months, 1 week ago