Podcast Episodes

[STEP BY STEP] Maintaining the Cool Factor: Scaling Your DTC Brand in Traditional Channels

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How does a DTC brand “grow up?” In our 13th season of Step by Step, we’re partnering with Keen Decisions Systems to answer that question as we explore how DTC brands evolve beyond their digital origi…

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Published on 1 year, 7 months ago

[DECODED] Conjectures and Commerce

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Is the “path of least resistance” a universally true experience? Do all customers experience resistance the same way? In this episode, Rishabh Jain and Rabah Rahil from Fermát explore this idea throu…

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Published on 1 year, 7 months ago

Pickleball and the Enthusiast Economy

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Episode 349

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The enthusiast economy drives purchasing trends in all areas of the economy—especially in sports, driving consumers to desire the same equipment as the best players. Premium pickleball apparel brand …

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Published on 1 year, 7 months ago

*Teaser* IMMUNE TO ADS

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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus

Save 15% on Future Commerce print journals and merchPrivate…

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Published on 1 year, 7 months ago

Blink to Pay

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Episode 348

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Spatial commerce is all the rage thanks to the Apple Vision Pro… but are brands using it correctly? Phillip and Brian chat with a friend of the pod, Rob Petrosino, on the future of (spatial) commerce…

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Published on 1 year, 7 months ago

[DECODED] Potential and Prodigy

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Each season on Decoded, we demystify a nebulous concept in commerce. In this season of Decoded, presented by FERMÀT, Phillip sits down with Rabah Rahil, the CMO at FERMÀT, to examine the legacy of th…

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Published on 1 year, 8 months ago

All Hail the Corporate Anniversary

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Episode 347

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Phillip and Brian discuss the forgettable nature of AI music. Corporations' birthdays are an essential thing that we need to care about now. Also, an update on Lammers Law: everything eventually beco…

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Published on 1 year, 8 months ago

“Total Eclipse of the Cart"

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Episode 346

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There are fewer places for kids to be kids, and there are more places for kids to parrot the behaviors and consumer preferences of the adults. This intergenerational response to culture is affecting …

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Published on 1 year, 8 months ago

The Endless-ish Aisle

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Episode 345

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Phillip and Brian have FOMO over guerrilla marketing in the *bathroom*, and break down the Jackson family walkthrough of Meow Wolf’s Omega Mart. Stick around for BigCommerce CEO Brent Bellm’s sit dow…

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Published on 1 year, 8 months ago

The Future of Brand Activations feat. Paola Pugliese, Frette

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Episode 344

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“Customer obsession” is an overused phrase. But for Frette, it just might be true. Phillip and Brian sit down with Paola Pugliese of Frette to discuss heritage luxury, DTC-specific category extension…

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Published on 1 year, 8 months ago