Podcast Episodes

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Mark Miller—The 5 Character Traits You Need to Become a Strong Leader

You may have the finely honed skills of a leader, but people won't follow you unless you have the heart of a leader. And that's what we're talking ab…

7 years, 1 month ago

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Kirsten Powers—Behind the Scenes of the 24-Hour News Cycle

As a business leader, you've got to pay attention to what's going on in the world. But with 24-hour news cycles, constant outrage, and endless "hot t…

7 years, 1 month ago

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Chris Voss—3 Science-Backed Tactics That Will Make You a Master Negotiator

If you lead a business, you're constantly negotiating -- even if you don't realize it. Make sure no one's taking advantage of you, with help from tod…

7 years, 1 month ago

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Governor Bill Haslam—Leadership Lessons Straight from the Governor's Office

As the Governor of Tennessee for the last eight years -- and a successful business leader before that -- Bill Haslam knows a lot about leadership. In…

7 years, 1 month ago

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David Pursell—What If You Sold Your Product in a Crazy, Unexpected Way?

How did one family-owned business crank out a 90% conversion rate (!!!!) for their golf course fertilizer -- even when their product cost more than t…

7 years, 2 months ago

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Mathew Ford—How to Create "FOMO" and Make Your Marketing More Powerful

What will your customer miss out on if they don't buy your product or service? That's the power of "FOMO" - or "Fear of Missing Out." And as marketer…

7 years, 2 months ago

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How To Motivate Your Customers To Take Action—with Tyler Ginn

It's no secret that a strong call to action is key for creating great marketing material. But what does it look like to actually craft a call to acti…

7 years, 2 months ago

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Horst Schulze—How to Lead With Vision So Your Brand Stands Out

The Ritz-Carlton is one of the most iconic brands in the world. And on this episode of the podcast, we welcome the visionary who built it, Horst Schu…

7 years, 2 months ago

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Dean Nelson—Practical Tips That Will Help You Conduct More Meaningful Interviews

We all need to know how to conduct great interviews. Whether you're hiring, networking, doing customer discovery, or even dating, you need to be able…

7 years, 3 months ago

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Mike McHargue—The Science of Why Your Brand Needs a Villain

Want to make your brand's messaging exponentially more powerful? Learn how to define a villain for your customers. That's because our brains are hard…

7 years, 3 months ago

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