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How Aetna's Brand Transformation Teaches a Lesson in Storytelling Marketing
Episode 108
A company's brand transformation process should never be taken lightly, especially for a health insurance company that serves the lives of thousand…
7 years, 7 months ago
The 2019 CES Preview - Everything B2B Businesses Need to Know
Episode 107
Every January, over 180,000 people converge on Las Vegas to place their bets on the coolest and potentially coveted gadgets the world has yet to see.…
7 years, 8 months ago
Creating the Category — Affectiva and Emotional AI
Episode 106
Gabi Zijderveld is no stranger to pioneering new tech industries. As the CMO of Affectiva, she has helped to create an entirely new category in the…
7 years, 8 months ago
"Fearless" Marketing and the Power of Storytelling
Episode 105
No matter how dramatic or controversial, truly great storytelling in marketing doesn't just boil down to publicity stunts. Rather, the most impactful…
7 years, 8 months ago
How to Build Customer Loyalty By Understanding Your Company's Data
Episode 104
When it comes to building customer loyalty, Dani Cushion believes that the creativity is in the data. In her role as CMO of Cardlytics, she and her t…
7 years, 8 months ago
The Key to Achieving Sales and Marketing Alignment in B2B
Episode 103
As the marketer of a software service product, Meagen Eisenberg isn't just a CMO. She is also a salesperson, which is why her alignment with MongoD…
7 years, 8 months ago
Your Next Word of Mouth Marketing Strategy: the Talk Trigger
Episode 102
Far too many marketers believe that "competency creates conversation," thinking that a word of mouth marketing strategy will simply appear out of thi…
7 years, 9 months ago
Marketing for Nonprofits: Telling the Story and Measuring Brand Awareness
Episode 101
Catherine Davis knows how marketing for non-profits differs from marketing in the for-profit sector — and she succeeds at both. From building her m…
7 years, 9 months ago
Thoughts on Leadership, Accountability, and Building a Network That Spans a Lifetime
Episode 100
Carl Neisser starts every new year with a list of learning goals. Last year, he aimed to master texting with his children and grandchildren. Throug…
7 years, 9 months ago
The Role of a CMO in the Future of Marketing Leadership
Episode 99
Few professionals are as knowledgeable about marketing leadership and the CMO's role as Greg Welch. A senior partner at Spencer Stuart, one of the …
7 years, 9 months ago