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How to Respond When a Patient Says 'ChatGPT Told Me This'

Episode 151

In this episode, Dr. Steve Vargo tackles a scenario more and more doctors are running into: a patient sits down and says, "I looked this up on ChatGP…

2 months, 1 week ago

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How to Stop Guessing and Start Building a Frame Buying System That Works

Episode 150

In this episode, Dr. Steve Vargo sits down with Susan Daly for a practical, no-nonsense conversation about one of the most guesswork-driven parts of …

2 months, 2 weeks ago

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You didn't hire the wrong person — you onboarded them wrong

Episode 149

In this episode, Dr. Steve Vargo tackles a problem that quietly costs practices their best hires: a great candidate on paper who, a few months in, be…

2 months, 3 weeks ago

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Why Most Optometrists Are Thinking About AI All Wrong

Episode 148

In this episode, Dr. Steve Vargo sits down with Corey Pinegar, founder of Team, for a grounded conversation about what AI actually means for optometr…

3 months ago

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How to Become the Go-To Doctor in Your Town—Without Buying a Single Machine

Episode 147

In this episode, Dr. Steve Vargo sits down with Dr. Josh Davidson—known throughout the Gulf South as the go-to doctor for dry eye and scleral lenses—…

3 months, 1 week ago

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Re-Release: The Most Valuable Day of the Year: How Annual Retreats Are Transforming Practice Culture

Episode 146

In this episode, Dr. Vargo sits down with Dr. Elizabeth Roush, a practice owner from Northeast Indiana, to discuss the transformative impact of annua…

3 months, 2 weeks ago

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How to Turn Contact Lens Dropouts Into Your Best Patients

Episode 145

In this episode, Dr. Steve Vargo sits down with Dr. Shannon Joseph for a conversation about one of the most overlooked revenue opportunities in eye c…

3 months, 3 weeks ago

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What If It's Not Burnout? The Three Diagnoses That Actually Explain How You're Feeling

Episode 144

In this episode, Dr. Steve Vargo sits down with Luke Mathers — optometrist, author, and stress resilience expert — for a conversation that challenges…

3 months, 4 weeks ago

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Why Half Your Patients Are Walking Out Without Buying Glasses

Episode 143

In this episode, Dr. Steve Vargo sits down with Chris Millet, Managing Director of Global Sales for Modern Optical, for an honest and timely conversa…

4 months ago

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How to Actually Hire an Associate OD (When Nothing Else Is Working)

Episode 142

Finding and hiring an associate OD has become one of the most frustrating challenges in independent practice — and most owners have no idea why their…

4 months, 1 week ago

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