Podcast Episodes
Back to SearchBehind the Scenes: Building My Community While Juggling Family
How do you grow a thriving business community while being a mom, a wife, and a CEO? In this episode of Social Media Decoded, host Michelle Thames takes you behind the scenes of building her Elevate &…
Published on 3Â months, 4Â weeks ago
Why Posting Every Day Isn’t Getting You Paid
Are you posting every single day on Instagram, Threads, or TikTok… but not seeing clients or sales? In this episode of Social Media Decoded, host Michelle Thames breaks down why daily posting doesn’t…
Published on 3Â months, 4Â weeks ago
Why Your Words Aren’t Converting (And What to Do Instead) w/ Lucy of My Write Hand Woman
In this Social Media Decoded episode, copywriter and messaging strategist Lucy (My Write Hand Woman) breaks down why your content isn’t converting—and exactly how to fix it. We dig into foundational …
Published on 4Â months ago
The Creator-First Future: Monetization, Messaging & Modern Marketing with Clair Sidman of Collective Voice
In this episode of Social Media Decoded, host Michelle Thames chats with Clair Sidman, VP of Marketing at Collective Voice, about what it really means to be a creator-first brand in 2025. Clair unpac…
Published on 4Â months ago
From Customers to Community: The Experiential Marketing Playbook w/ Amber “The Activator” Owens
In this Social Media Decoded episode, experiential strategist Amber “The Activator” Owens (BrandFelt Activation) shares how to turn casual followers into raving superfans using brand activations, liv…
Published on 4Â months ago
Why You’re Still a “Hidden Gem”—And How to Finally Get PAID for Your Expertise w/ Jodi-Kay Edwards
In this Social Media Decoded episode, brand strategist and storytelling expert Jodi-Kay Edwards shares her proven blueprint for going from invisible to in-demand—without chasing hustle culture. We br…
Published on 4Â months ago
Show Up, Sell & Scale: The Specificity + Simplicity Playbook w/ Steph Rubio
In this Social Media Decoded episode, strategist and “operations unicorn” Steph Rubio shares how to combine mindset + operations to stop undercharging, clarify your offer suite, and show up online wi…
Published on 4Â months ago
The “Niche Down” Lie: How Being Multi-Passionate Becomes Your Superpower w/ Ebony N. Stroder
In this Social Media Decoded episode, beauty industry leader, author, and business coach Ebony N. Stroder breaks down how to build a profitable, values-aligned brand without niching down. She shares …
Published on 4Â months, 1Â week ago
Your Story Deserves the Spotlight: Visibility + Legacy-Building with Lyndsey Akers
In this episode, Michelle Thames chats with visibility strategist and PR expert Lyndsey Akers, Founder & CEO of Akers&Co, about how high-achieving women can leverage their stories to grow powerful pe…
Published on 4Â months, 1Â week ago
Build a Feel-Good Business: Ditch Hustle Culture, Align Your Brand, and Grow with Authentic Marketing w/ Tahnee Hipel
In this Social Media Decoded episode, entrepreneur, professor, and coffee shop owner Tahnee Hipel shares how to build a feel-good business that balances profit with purpose—without buying into hustle…
Published on 4Â months, 1Â week ago