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Is agentic shopping the next big thing in beauty? Sephora and Ulta are betting yes
Artificial intelligence is the undisputed main character of 2026, showing up everywhere from the wedding industry to perfume creation. But even while…
11 hours ago
L'Oréal-owned Lancôme is leveraging longevity in prestige skin care under veteran exec Vania Lacascade
Over the past three years, L'Oréal Group has been quietly assembling the perfect team, ingredient, product and marketing rollout for its next big ski…
1 week ago
Amazon wants to be a beauty powerhouse. Is a big beauty sale the answer?
On Sunday, Amazon wrapped up its fourth-annual Summer Beauty Event. Over two weeks, Amazon tempted shoppers with discounts of up to 50% on everything…
2 weeks ago
Why are people flying to Korea to inject salmon sperm in their faces?
What is PDRN?
You've probably seen the four letters on serum bottles, sheet masks and even lip balms — or heard them on TikTok. PDRN stands for polyd…
3 weeks ago
L’Oréal's product placement strategy for "The Devil Wears Prada 2" with exec Laura Branik
L’Oréal Paris is betting on “The Devil Wears Prada 2” through an official partnership that spans TV ads, OOH advertising, social campaigns, consumer …
4 weeks ago
Can a diffusion beauty line work? Indie Lee hopes to prove it can
Indie Lee launched her namesake beauty brand — a pioneer of the "clean" beauty movement — in 2010. Now owned by parent company American Exchange, the…
1 month ago
Wonderskin CEO Michael Malinsky on turning a viral product into a thriving beauty brand
Michael Malinsky’s 6-year-old brand Wonderskin could have easily become a one-hit wonder.
Wonderskin launched in 2020 with a peel-off lip stain that…
1 month, 1 week ago
What's going on at Glossier?
As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what suc…
1 month, 2 weeks ago
Why AI-powered wellness chatbots will be 'table stakes' for supplement brands, with Thorne CSO Dr. Nathan Price
As beauty and wellness industry insiders are well aware, the supplement space has exploded in size and scope over the past decade.
Stiff competition…
1 month, 3 weeks ago
How fitness brands can leverage partnerships for growth with Pvolve’s Julie Cartwright
2 months ago