Podcast Episodes

Managing Amazon Ads in Tough Times to Protect Your Organic Sales

Episode 336

Think cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actually hurt your organic rankings and cost you more…

Published on 4 months, 1 week ago

Tariff Turmoil: How Brands Are Adapting in 2025

Episode 335

Michael sits down with Blair Forrest — yes, the one lifting scary barbells, flying solo without an assistant, and casually rethinking the entire North American logistics map.

They dive deep into the 2…

Published on 4 months, 2 weeks ago

Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners

Episode 334

In this episode of PPC Den, we sit down with Francis Leger from GS Plant Foods — a bonsai hobbyist, and the kind of entrepreneur who doesn’t just grow plants… he grows businesses too.

Francis shares h…

Published on 4 months, 3 weeks ago

The One Activity That Will Fix Your ACOS in 2025

Episode 340

In this solo episode, Michael kicks back by the river in Texas and reflects on what’s really been working in Amazon PPC this year. After talking to about 80 sellers and marketers every month, one thi…

Published on 5 months ago

How to Find Products That Sell Organically

Episode 332

In this episode, Michael sits down with Brent Zahradnik to dive deep into how to find products that actually sell on Amazon — without spending a dime on ads. Brent breaks down his exact process for s…

Published on 5 months, 1 week ago

35 Negatives to 1 Positive: The Secret to Lower ACoS

Episode 331

What’s up, Badger Nation? Mike here, camping in the Cascades, hunting for the elusive North American badger  and some killer Amazon PPC tips.

In this episode, we dive into the power of negative keywor…

Published on 5 months, 2 weeks ago

Pros and Cons of vCPM in Amazon Advertising

Episode 330

Today, Elizabeth Greene and I dove into one of the most misunderstood topics in Amazon advertising — vCPM in Sponsored Brands campaigns. Mike still hears people say how great the low ACOS looks for v…

Published on 5 months, 3 weeks ago

How TACoS Relates to Your Ad Performance

Episode 329

In this episode of the PPC Den podcast, Michael dives into the world of Amazon PPC metrics, and trust us, things get tasty. 

He compares your PPC performance to TACoS —yes, TACoS! Michael breaks down …

Published on 5 months, 4 weeks ago

How To Use Psychology To Master Amazon PPC (Classic)

Episode 328

Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns.…

Published on 6 months ago

Finding Your Zone of Possibility for Amazon PPC Rankings

Episode 327

In this episode with Sean Stone, we dive into the zone of possibility on Amazon. Ever wonder if your product can actually rank, or are you just throwing ad spend into the wind? 

We’ll break it all dow…

Published on 6 months, 1 week ago