Podcast Episodes

Smart Strategies for Branded Spend in Amazon Ads

Episode 345

In this episode, we dive deep into branded campaigns on Amazon PPC with Mike Danford from Adverio. Many clients run 30–70% of their budget on branded spend, but SQPD works differently — it helps you …

Published on 2 months, 1 week ago

12 Free Amazon Features Every Brand Should Be Using! (Classic)

Episode 344

Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair …

Published on 2 months, 2 weeks ago

Creative Optimization and Partnerships with Roku for Amazon Video Campaigns

Episode 343

What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We’ll be diving into the evolution of product videos — from starting with simple static images on your product pages to…

Published on 2 months, 3 weeks ago

What Are 7 Overlooked Seller Central Tools? (Classic)

Episode 342

Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools.

These tools are great for refining …

Published on 2 months, 4 weeks ago

The Amazon PPC Campaign Structure Checklist

Episode 341

Welcome to the PPC Den Podcast, Badger Nation!

In this episode, your host and CEO Michael Badger breaks down the ultimate checklist for Amazon PPC campaign structure—just the way I laid it out on air.…

Published on 3 months ago

4 Techniques Working for Amazon PPC in 2025

Episode 340

Today, we’re doing something a bit wild — we’re limiting our ad budget on purpose. Sounds crazy? Maybe. 

But we want to see what happens when Amazon ads run out of steam halfway through the day. Will …

Published on 3 months, 1 week ago

6 Principles to Follow For Amazon PPC Campaign Structure

Episode 339

What’s going on, Badger Nation? 

This week inside the PPC Den, Michael takes us on a summertime journey through the six core principles of building a winning Amazon PPC campaign structure.  Whether yo…

Published on 3 months, 2 weeks ago

Winning on Amazon in 2025 Starts with Mind, Body & Brand

Episode 338

In this episode, Mina Elias from Trivium Group drops some serious knowledge bombs on how crushing it on Amazon isn’t just about ads and listings — it’s about mindset, mental toughness, and yes, even …

Published on 3 months, 3 weeks ago

We Tracked 5 Years of Prime Day Data… Here's What Actually Works

Prime Day 2025 is here (8–11 July), and we’ve got something special for you.

Every year, like clockwork, we at Ad Badger dig deep into the data, dust off our best strategies, and sharpen our PPC claws…

Published on 3 months, 4 weeks ago

Amazon Product Page Optimization in a Rufus AI World

Episode 337

In this episode, we chat with Emma Schermer Tamir of Marketing by Emma about how AI is flipping the Amazon customer journey upside down. She shares how she’s using tools like ChatGPT to beat writer’s…

Published on 4 months ago