Podcast Episodes
Back to SearchThe Voltage Effect with John List
Episode 190
Today I am very excited to introduce you to Dr. John List, former chief economist at Uber, current chief economist at Lyft, professor at the Universi…
3 years, 11 months ago
Influence Is Your Superpower with Yale's Dr. Zoe Chance
Episode 189
Today I am very excited to introduce you to Dr. Zoe Chance. She got her Ph.D. in marketing at Harvard and has taught at Yale's School of Management f…
3 years, 11 months ago
Behavioral Blueprint, including COM-B and MOVE models with Elina Halonen
Episode 188
Today I am very excited to introduce you to Elina Halonen, a behavioral insights strategist who has worked in the space for 15 years and co-founded a…
3 years, 11 months ago
Motivation and Incentives at Work with Kurt Nelson
Episode 187
Today I am very excited to introduce you to Dr. Kurt Nelson, one of the cohosts of Behavioral Grooves as well as the president and founder of The Lan…
4 years ago
Get It Done: Surprising Lessons from the Science of Motivation with Ayelet Fishbach
Episode 186
Today I am very excited to introduce you to Dr. Ayelet Fishbach. She is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing…
4 years ago
How to Create Remarkable Experiences with Dan Gingiss
Episode 185
Today I am beyond delighted to introduce you to my friend Dan Gingiss to talk about how to create remarkable experiences that your customers can't wa…
4 years ago
Best of The Brainy Business in 2021
Episode 184
So much happened in 2021 at The Brainy Business and in the Palmer household, it has been fun to reflect on it for this episode. Here are a few highli…
4 years ago
The Power of Fast-Choice & Implicit Testing with Cloud Army's Keith Ewart
Episode 183
Today rounds out this miniseries of companies providing testing opportunities for businesses with a conversation about fast-choice and implicit testi…
4 years ago
Using Biosensors to Unpack Human Behavior, with iMotions' Jessica Wilson
Episode 182
How often does your business run tests?
Testing is so important. You don't need to do fancy stuff every time and there are so many types of testing.…
4 years, 1 month ago
The Power of Metaphors for Brands with Olson Zaltman's Malcolm and Hannibal Brooks
Episode 181
You are familiar with metaphors...you likely learned about them in elementary school. But do you know how important they are in your business?
Well,…
4 years, 1 month ago