Podcast Episodes
Back to SearchHacking Human Psychology: Leveraging the IKEA Effect in Business (Refreshed Episode)
Episode 380
In this episode of The Brainy Business podcast, host Melina Palmer delves into the concept of the IKEA effect, highlighting its influence on consumer…
1 year, 9 months ago
Tuning In: How to Make Smarter Decisions in a Noisy World w/ Nuala Walsh
Episode 379
In episode 379 of The Brainy Business podcast, Nuala Walsh, an award-winning business consultant and behavioral scientist, shares her expertise on de…
1 year, 9 months ago
The Illusion of Focus: Why We Miss What Matters When it Matters Most (Refreshed Episode)
Episode 378
In this episode of The Brainy Business, Melina Palmer delves into the fascinating concept of selective attention biases, shedding light on how our br…
1 year, 9 months ago
The Art of Crafting Gutsy yet Relevant Brand Messaging
Episode 377
In this episode of The Brainy Business podcast, Carmen Rodriguez, the Managing Director and Global Chief Client Officer at Gut, shares profound insig…
1 year, 9 months ago
Status Quo Bias (Refreshed Episode)
Episode 376
In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of status quo bias. She delves into how our brains are…
1 year, 9 months ago
AI That Understands People: Blending Tech and Behavioral Science
Episode 375
In episode 375 of The Brainy Business podcast, Yves Boudreau, head of technical sales at Google Cloud, provides valuable insights into the intersecti…
1 year, 10 months ago
Uncovering the Secrets of the Brain: A Tour of the Human Behavior Lab
Episode 374
In this episode of The Brainy Business podcast, Dr. Marco Palma, a researcher at the Human Behavior Lab at Texas A&M University, discusses the utiliz…
1 year, 10 months ago
The Art and Science of Influence w/ Rory Sutherland
Episode 373
In this episode of The Brainy Business podcast, Melina Palmer delves into the world of behavioral science and marketing with guest Rory Sutherland, v…
1 year, 10 months ago
Survival of the Brainiest: Using Evolutionary Thinking to Outsmart Your Competition
Episode 372
In this episode of The Brainy Business podcast, Sam Tatum, the leader of Ogilvy's behavioral science team, shares insights from his book, Evolutionar…
1 year, 10 months ago
Habituation and Its Antidote: A Conversation with Cass Sunstein
Episode 371
In the episode of The Brainy Business podcast, Cass Sunstein, a renowned legal scholar and behavioral economist, joined host Melina Palmer to discuss…
1 year, 10 months ago