Podcast Episodes
Back to SearchUsing ICP research when launching a new product | Jessica Andrews, VP Marketing at Copper
Season 2 Episode 11
In this episode, host Mark Assini is joined by Jessica Andrews, VP of Marketing at Copper.
Jessica has recently taken on the role of VP of Marketing a…
3 years, 1 month ago
Your golden ticket to repeatable Go-to-Market processes | Devon O'Rourke, Fluvio
Season 2 Episode 10
With 80.4% of product marketers earmarking the management of product launches as a core component of their role, what if we told you we hold the gold…
3 years, 2 months ago
How to navigate your product marketing promotion | Sapir Segal, Fiverr
Season 2 Episode 5
In this episode of Product Marketing Life, host Mark Assini is joined by Sapir Segal, Senior Product Marketing Manager at Fiverr.
During their chat, S…
3 years, 4 months ago
Wait...we're product-led now? Here's how to get everyone on board
Season 2 Episode 4
So… you’re making the leap to a product-led hybrid model? Cool. Now, how do you break the news without causing chaos? In this short clip, Mark Assini…
3 years, 5 months ago
The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing
Season 2 Episode 3
In this episode of Product Marketing Life, host Mark Assini is joined by Ken Oestreich, Founder of Fountainhead Product Marketing.
During their chat, …
3 years, 5 months ago
Empathy, networking, and storytelling - the three keys to product marketing success | Jen Jones, CMO at commercetools
Season 2 Episode 2
In this special episode of Product Marketing Life, host Mark Assini passes over the reins to Mikey Mioduski, Founder and CEO of GhostRanch, who sits …
3 years, 6 months ago
The importance of a holistic approach to messaging | Esther Yoon, VP of Industry and Product Marketing at RingCentral
Season 2 Episode 1
In this special episode of Product Marketing Life, host Mark Assini passes over the reins to Mikey Mioduski, Founder and CEO of GhostRanch, who sits …
3 years, 6 months ago
Reflecting on 2022 | Product Marketing Life highlights
Season 1 Episode 71
In this special episode of Product Marketing Life, host Mark Assini reflects on some of his favorite soundbites from the last 12 months.
He spoke to …
3 years, 7 months ago
What is message-market fit and why do product marketers need it? | Andrew Hatfield, Deepstar Strategic
Season 1 Episode 70
In this episode of Product Marketing Life, host Mark Assini is joined by Andrew Hatfield, Founder and Marketing Strategist at Deepstar Strategic.
Duri…
3 years, 7 months ago
Creating tangible outcomes through growth and product marketing teams | Jana Frejova, Spendesk
Season 1 Episode 69
In this episode of Product Marketing Life, host Mark Assini is joined by Jana Frejova, Team Lead of Growth and Product Marketing at Spendesk.
During t…
3 years, 8 months ago