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Casual chats won't cut it: How to plan productive customer interviews with Katharine Hibson

Season 2 Episode 20

In this episode of Product Marketing Life, Mark Assini is joined by experienced marketing consultant at Broadridge, Katharine Hibson.


Katharine shares…

2 years, 8 months ago

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Lone wolf or pack mentality? The pros and cons of solo PMMing | Stuti Dutt and Kevin Chan

Season 2 Episode 19

Get the inside scoop on life as a solo product marketing manager and how this compares to being part of a team.


In this episode, host Mark Assini is j…

2 years, 8 months ago

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Emotional intelligence in product development: Why design thinking is the key to success | Bryan Zmijewski, President and Owner of ZURB

Season 2 Episode 18

Product teams move fast – often keeping their heads down, chasing goals, and, unfortunately, overlooking the emotional needs of the customer, which i…

2 years, 9 months ago

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How to create a unified launch process: Insights from Crownpeak's PMM | Aline Bezerra

Season 2 Episode 17

On this episode of Product Marketing Life, host Mark Assini is joined by Aline Bezerra, Senior Product Marketing Manager at Crownpeak. Aline shares i…

2 years, 9 months ago

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A PMM's guide to international launches | Olga Laul, Regional PMM at Google

Season 2 Episode 1

In this episode of Product Marketing Live, host Mark Assini interviews Olga Laul, Regional Product Marketing Manager at Google. Join us as Olga draws…

2 years, 10 months ago

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Conversational marketing for personalized experiences | Joshua Diner, Group PMM at Infobip

Season 2 Episode 16

In this episode of The Product Marketing Life podcast, host Mark Assini is joined by Joshua Diner, Group Product Marketing Manager at Infobip. They h…

2 years, 10 months ago

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Managing the balancing act of pricing | Vaishnavi Ravi, Founder of Market Maven

Season 2 Episode 15

This week on Product Marketing Life, Mark is joined by Vaishnavi Ravi, founder and consultant at Market Maven, to discuss her experiences of leading …

2 years, 11 months ago

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The Dos and Don’ts of Competitive Enablement | Dejan Gajsek, Founder & CEO, Grow + Scale

Season 2 Episode 14

This week on Product Marketing Life, Mark is joined by Dejan Gajsek, CEO and co-founder of Grow + Scale. Dejan shares his career journey, beginning w…

2 years, 11 months ago

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Increasing revenue and retention with win-loss analysis | Ryan Cuellar, Chief Delivery Officer at Primary Intelligence
Increasing revenue and retention with win-loss analysis | Ryan Cuellar, Chief Delivery Officer at Primary Intelligence

Season 2 Episode 13

In this episode of Product Marketing Life, we're joined by Ryan Cuellar, Chief Delivery Officer at Primary Intelligence, where we discuss the ways in…

3 years ago

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From aspiring F-18 pilot to high-flying PMM | Aubrey Chapnick, Senior Product Marketing Manager at Q4

Season 2 Episode 12

In this episode, host Mark Assini is joined by Aubrey Chapnick, Senior Product Marketing Manager at Q4, a leading capital markets communications plat…

3 years, 1 month ago

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