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Mike and Emily Riley Review the Week in Ad News

Season 7 Episode 14

Tariff panic, Adalytics fallout, the fate of the open web, and TikTok weirdness.

Takeaways:

Tariffs & Ad World Uncertainty 📉: Tariffs are causing major…

11 months, 1 week ago

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The Brand Forum Bonus Episode

Season 7

This week, Next In Media brings you a special bonus episode of the new Marketecture podcast The Brand Forum.

In this episode , marketing leaders look …

11 months, 1 week ago

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How Mattel Reaches Kids, Teens and Parents in a YouTube and TikTok World

Season 7 Episode 13

Next in Media spoke with Jason Horowitz SVP US Marketing, Global Head of Media & Digital at Mattel about his long career at the brand, where his purv…

11 months, 2 weeks ago

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How Do Microinfluencers (Like Haxman) Land Brand Deals on YouTube?

Season 7

As part of an ongoing series focused on the YouTube Ecosystem (sponsored by VuePlanner) Next in Media spoke with Josh Stanley and Myra Dallas, founde…

11 months, 2 weeks ago

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So What's a Branded Map on Fortnite Again?

Season 7 Episode 12

Next in Media spoke with Matt Edelman, Chief Commercial Officer, Super League Gaming, about whether Fortnite still has a grip on gamers - and how bra…

11 months, 2 weeks ago

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A Top Digital Talent Manager Talks About the Creator Brand Bubble, and Where to Find the Next 'Mormon Wives'

Season 7

Next in Media spoke with Scott Fisher, founder of Select Management Group and creator economy veteran, about whether top creators still want to seek …

11 months, 3 weeks ago

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Why Does Pinterest Have a Chief Content Officer?

Season 7 Episode 11

Next in Media spoke with Malik Ducard, the company's content lead, about how the platform has evolved its relationship with creators, while trying to…

11 months, 3 weeks ago

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Why 2025 Might be an Addressable TV "Tipping Point"

Season 7 Episode 10

Next in Media spoke with Larry Allen, VP & GM Data & Addressable Enablement at Comcast about the challenge in getting everyone in media to speak the …

1 year ago

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How RFK Jr. Could Blow a Hole in the TV Ad Market - And Why it Probably Won't Happen

Season 7 Episode 9

Next in Media spoke with Simulmedia CEO Dave Morgan, about the new Secretary of Health's plan to ban pharma ads on TV, the many potential obstacles, …

1 year ago

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Some AI Real Talk with Jellyfish

Season 7 Episode 8

Next in Media spoke with Jeff Matisoff, Partner at Jellyfish, about how his company is trying to embrace AI-driven media buying, without giving up on…

1 year ago

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