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Cathy on Content: The CMO Identity Crisis
Episode 296
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and shares her perspective on the changing rol…
11 months, 4 weeks ago
The Rose & Rockstar: Different
Episode 40
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails whi…
1 year ago
The Rockstar CMO Studio: Marketing with a Cause
Episode 295
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, take a break from their usual B…
1 year ago
The Rose & Rockstar: Robert’s Robot Writing Righthand
Episode 39
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails whi…
1 year ago
The Rockstar CMO Solo: The Emdash, Snakes, Art and Remaining Human
Episode 294
This week, due to a clash in Jeff and Ian’s schedules, it’s a solo episode this week and Ian takes to the studio alone.
In this episode Ian explores …
1 year ago
The Rose & Rockstar: Personalization is Still Creepy
Episode 38
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails whi…
1 year ago
Rockstar CMO Studio: Marketing in the STARS
Episode 293
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott return to Michael D. Watkins’ STARS model and explore what each …
1 year ago
The Rose & Rockstar: CMI B2B Marketing Trends
Episode 332
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails whi…
1 year ago
The Rockstar CMO Studio - A B2B Buyer's Journey Through the 5 F’in’ Fundamentals
Episode 292
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott discuss their 5 F’in’ B2B marketing fundamentals, this time thro…
1 year ago
The Rose & Rockstar: Does The Fractional Abide?
Episode 36
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails whi…
1 year ago