Podcast Episodes
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The All That Glitters Ain't Martech Gold, Max Koziolek on Conversational Marketing and a Cocktail with Stakeholders Episode
Episode 134
This week Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester, shares his seven lessons for purchasi…
4 years, 1 month ago
Think Like A Brand Special #1 - Intro and The Drug of Choice
Episode 1
In this special mid-week mini-episode, Ian Truscott chats with Liz High an insight ninja, marketing strategist and author, who we met on last week's …
4 years, 1 month ago
The CDP's, Thinking Like a Brand not a Bank and a Cocktail for the Buyers Needs Episode
Episode 133
This week in the Rockstar CMO Marketing Studio, Jeff Clark, inspired by an article by our chum Forrester's Simon Daniels, gives a primer on Customer …
4 years, 1 month ago
The Revenue Operations, Galina Sobolev CMO of StyleScan and a Cocktail from Cleveland Episode
Episode 132
This week in the Rockstar CMO Marketing Studio, Jeff Clark and Ian Truscott discuss Revenue Operations, resurrect our previous regular feature, and d…
4 years, 1 month ago
The Come Together with Agencies, Andrew Davies from Paddle and Marketing Like we Are Playing Golf with a Cocktail Episode
Episode 131
This week in the Rockstar CMO Marketing Studio, Jeff Clark, former Research Director at SiriusDecisions/Forrester gives his advice on how to work wit…
4 years, 1 month ago
The Product Marketing for Growth, Startup Marketing with Seth Goldstein and Bringing Change over a Cocktail Episode
Episode 130
This week in the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/F…
4 years, 2 months ago
The Enabling our Teams with Jeff, The Trouble with CMOs with Irene and Differentiating over a Cocktail with Robert Episode
Episode 129
In the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester d…
4 years, 2 months ago
The Jeff's in the Pool with A.I, Backstage with Leila Modarres, CMO Apexon and Robert Feels the Need for Communication Episode
Episode 128
In the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester …
4 years, 2 months ago
The Planning vs Strategy with Jeff Clark, Joyce Yeung, Head of Marketing at Seurat Technologies and a Tale of Two Martechs with Robert Rose Episode
Episode 127
In the Marketing Studio it's planning season, and Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at Si…
4 years, 2 months ago
The Marketing Facing a Talent Crisis with Jeff Clark, Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose Inspires over a Cocktail Episode
Episode 126
In the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, …
4 years, 2 months ago