Podcast Episodes
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The Metaverse and Marketing Gifts Holiday Special Episode
Episode 146
The metaverse has been a hot topic this year, and as Jeff Clark enjoys a holiday Ian Truscott dives into the topic with omnichannel and digital exper…
3 years, 10 months ago
The Predictions Pick, Revealing the De-Positioning Secret and Writing with Robots Episode
Episode 145
As we close out 2022 it's predictions season and this week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark, our resident Rocksta…
3 years, 10 months ago
The Tech Stack Grinch, 12 Pitfalls for CMOs and a Where Content Lives over a Cocktail Episode
Episode 144
Inspired by a Forrester webinar - Predictions 2023: B2B Marketing - this week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark, o…
3 years, 10 months ago
The ARTE in Campaigns, Making Time for Strategy with Richard Medcalf and a Dip into the Purple Ocean with a Cocktail Episode
Episode 143
This week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark our resident Rockstar CMO strategic advisor and former Research Direct…
3 years, 11 months ago
Think Like A Brand #9 - Brand is the Business Case
Episode 9
Welcome to Think Like a Brand, our mid-week shot of the Rockstar CMO F’in’ marketing podcast, where we discuss thinking like a brand, specifically in…
3 years, 11 months ago
The Thanks or No Thanks, Backstage with ABM Expert Alisa Groocock and a Thanksgiving Cocktail Episode
Episode 142
This week in the Marketing Studio, our host Ian Truscott in the spirit of the holidays, asks Jeff Clark our resident Rockstar CMO strategic advisor a…
3 years, 11 months ago
Think like a Brand #8 - Coach and Compose with Ramen Noodles
Episode 8
Welcome to Think Like a Brand, our mid-week quick shot of the Rockstar CMO F’in’ marketing podcast, where we discuss thinking like a brand, specifica…
3 years, 11 months ago
The Applying Personas, Discover Your Leadership Style with Robert Jordan and a Cocktail of SEO and Content Marketing Episode
Episode 141
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at …
3 years, 11 months ago
The Personas 7 Steps, Kelley Troia from Clandestine Events and Goals over a Cocktail Episode
Episode 140
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at …
3 years, 11 months ago
Think like a Brand #7 - What happened to Marcus?
Episode 7
In this 7th special mid-week mini-episode, Ian Truscott and Liz High complete their dive into her book “Think Like a Brand, Not a Bank” and discuss h…
3 years, 11 months ago